IM Sphere

I sat down to take the first lecture. And within minutes I knew that something was wrong.

I felt it.

Despite the feeling I pressed on. Kept showing up to those lectures.

I had been brought up to commit and persist.

It’s a quality that can work for you or against you. Our parents often teach us these skills.

But despite the inner voice getting louder I continued to the end of that first year.

The course I had selected was an accounting degree.

Ever felt like a square peg in a round hole?

That was me.

I was oil and the choice was water.

It didn’t mix.

So I made a pivot.

Decided to become a teacher. My accounting major was replaced by a teaching degree.

So I felt more at ease.

And sort of comfortable.

But when I did my first stint at “practice teaching” where you spent 2 weeks in a real school teaching that now familiar foreboding feeling made its presence felt again.

Despite this I finished my 4 years and secured my first teaching appointment.

I then headed south to an unfamiliar city. It was great school with supportive friendly colleagues.

But the feeling persisted.

Turning up to school every day was… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore live video updates from Facebook and YouTube with David Foster and Luria Petrucci of Live Streaming Pros […]

The post Live Video Updates and Facebook Ad Creation appeared first on Social Media Examiner.

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Interested in generating high-quality leads for your brand?

You’re probably using several social media platforms to reach out to a new audience and generate new leads. But have you tried gearing your Instagram marketing towards lead generation?

You may be using the platform to engage with an existing audience but with 500 million monthly active users, Instagram could be the ideal channel for drawing in new leads.

So how exactly do you entice new prospects and generate high-quality leads through Instagram?

Here are some of the most effective tips to help you out:

Tip #1: Target and retarget

User targeting is a huge part of social media advertising. It allows you to make the most of your advertising budget by enticing only those users who are likely to be interested in your products.

For Instagram ads, you can use Facebook pixel’s and lookalike audiences to target users with similar attributes as existing customers.

This feature lets you reach potential leads eff… Read More

Social media marketing has become a necessity for brand survival in today’s day and age.

But simply creating profiles on these platforms and hoping the rest will take care of itself is not an effective strategy. You need to be active on social media.

While you may have already recognized the importance of social sites such as Facebook, it’s time for you to focus on other platforms—specifcally, Instagram.

Instagram, with its features and benefits, was part of the top social media trends of 2018 I wrote about.

Instagram has more than 1 billion users. Of those users, 500 million use the platform on a daily basis.

Only Facebook and YouTube have more active users.

For the most part, Instagram users are younger. Nearly 60% of Instagram users in the United States are under the age of 30.

This is important to recognize if you’re segmenting your target audience with generational marketing.

How can you use Instagram to promote your brand effectively?

Your content might be great, but if nobody sees what you’re posting, you won’t have results. That’s why you need to focus on engagement metrics:

likes
comments
views
interactions
clicks

You need to measure all these to determine the success of your Instagram marketing campaigns.

If you need some help with this, I can steer you in the right direction. I’ve identified and explained the top 13 ways to improve your engagement rates on Inst… Read More

Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? To explore the Facebook ads algorithm, I interview Ralph Burns. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, […]

The post The Facebook Ad Algorithm: What Marketers Need to Know appeared first on Social Media Examiner.

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