Wondering how to get more from Instagram Stories? Have you considered using Stories stickers in your marketing? In this article, you’ll discover how to use Instagram Stories stickers to deliver engaging and useful Stories content. Find Your Instagram Stories Stickers To access all of the different Instagram Stories stickers, start a story post with a photo […]
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Posted by Dr-Pete
In June of 2017, Moz launched our entirely rebuilt Site Crawl, helping you dive deep into crawl issues and technical SEO problems, fix those issues in your Moz Pro Campaigns (tracked websites), and monitor weekly for new issues. Many times, though, you need quick insights outside of a Campaign context, whether you’re analyzing a prospect site before a sales call or trying to assess the competition.
For years, Moz had a lab tool called Crawl Test. The bad news is that Crawl Test never made it to prime-time and suffered from some neglect. The good news is that I’m happy to announce the full launch (as of August 2018) of On-Demand Crawl, an entirely new crawl tool built on the engine that powers Site Crawl, but with a UI designed around quick insights for prospecting and competitive analysis.
While you don’t need a Campaign to run a crawl, you do need to be logged into your Moz Pro subscription. If you don’t have a subscription, you can sign-up for a free trial and give it a whirl.
How can you put On-Demand Crawl to work? Let’s walk through a short example together.
All you need is a domain
Getting started is easy. From the “Moz Pro” menu, find “On-Demand Crawl” under “Research Tools”:
According to research studies, 90% of businesses expect that they’ll need to use social media for customer service by the year 2020. Around 67% of customers are now using social networks like Facebook and Twitter to get quick resolutions to their customer service issues.
Social media can be a great way to communicate with your customers and fans, but it can also be a channel where angry customers can write negative things about your business.
So what can you do if a customer posts negative comments about your company?
While it may never be possible to prevent disgruntled customers from being vocal on social media, it is possible to deal with negative consumers and maintain a positive brand image. Here are 10 communication hacks that you can use to deal with negative customers on social media.
1. Monitor social media conversations about your brand
Customers can talk about your brand anywhere on the web and with social media, even an unknown individual could reach lots of other people with their message. That’s why you need to monitor social media conversations about your brand.
In fact, there are various tools like Menti… Read More
Those of you who know me know how much I promote blogging.
I’ve been doing it for years, and I use blogging as a tool for lead generation. But having a blog has many other benefits as well.
Driving more traffic to your website is arguably one of the most important reasons for running a blog.
Think of it like this. How often would you say the same person comes back to your website?
Depending on the nature of your site and your brand, it may not be too often. This is especially true if you have an ecommerce site.
People don’t want to buy things from you on a daily basis. Sure, you may have had some success by implementing customer loyalty strategies, but even the most loyal customers probably won’t visit your site every day.
Blogging gives people a reason to come back to view your site on a regular basis.
If you can establish a steady audience of readers, they will continue to visit your site to read your blog. Once they’re on the site, they will be more likely to convert into buyers.
Research shows that the publishing frequency of your blog posts has a direct impact on customer acquisition:
But if you want to publish posts frequently, you’ll need to mix up your content.
Blogging about the same thing over and over again is boring. That’s why you need to learn how to… Read More
Does your business have more than one location? Wondering how to promote separate business locations to specific local audiences? In this article, you’ll discover how to use Facebook to set up and promote a Facebook location page for each of your storefronts. #1: Create a Facebook Location Page for Each Business Address Facebook is rolling […]
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