IM Sphere

Machine learning is already changing the way we optimize for search engines and it will inevitably develop in the next years too.

It is an ever-changing subject and if you have a website or online business you need to be on top of these changes.

Google’s Rank Brain algorithm is learning about SEO pretty fast but what do you need to analyze and adopt this new way of interacting online? It’s a hot topic that may change how you manage your SEO in the future.

What is machine learning?

Machine learning is a way to analyze data automatically using a type of analytical method. This artificial intelligence can learn about data patterns and make decisions with very little human guidance. Although machine learning has been around for a long time, it is recently becoming much faster to analyze and produce results from larger and larger volumes of data.

Google’s Rank Brain

Developed in 2015, Google’s Rank Brain is an algorithm learning artificial intelligence system which provides the user with more relevant search results. It works similarly to AdWords and was initially only applied to some searches, but is now applied to every search. Google is always updating and tweaking variou… Read More

Your brand is in a constant fight against competitors.

You have to know how you’re perceived. Where you’re losing. What your competitors excel at. And where they’re weak.

Unfortunately, most brands don’t prioritize this data. They either don’t collect it because they don’t know what to look for, or they don’t have the right tools to measure it.

Working with our friends at Brandwatch, I set out to help solve this problem in a Webinar on effective competitive intelligence using social media data.

Phillip Agnew, Product Marketer at Brandwatch, joined me for this session, where we presented a five-stage checklist to help you figure out how you’re performing.

You can get the entire session—at no cost—on demand right now. Just visit this link.

Why You Should Keep Reading

Today, customer expectations are liquid, meaning that they slosh over from one business category to the next. It wasn’t that long ago that customers would say “that’s a pretty good experience, for a financial services company.” Or, “that’s a pretty good experience, for a B2B company.” No more. The best companies in the world are training YOUR customers what to expect, period. If they can make it one-click easy, offer f… Read More

Wondering what your competitors’ social media ads look like? Have you heard of the ad transparency tools for Facebook and Twitter? In this article, you’ll discover four ways social media marketers can use Facebook and Twitter ad transparency tools. Access the Ad Transparency Tools on Facebook and Twitter The ability for any user to see […]

The post How to Use Facebook and Twitter Ad Transparency Tools appeared first on Social Media Examiner.

… Read More

As a paid search specialist, I watch ailing PPC campaigns come hobbling into the office with a wide variety of maladies. The symptoms range from minor financial discomfort to severe hemorrhaging of cash.

My job is to figure out what to do with these campaigns before it’s too late. It’s a lot like running triage in an emergency room.

While a quick set of standard fixes will usually provide the tourniquet needed to stop your budget from bleeding to death, there are other lesser-known AdWords features you can use to ensure your campaign enjoys a long and healthy life.

Before we jump into the lesser-known strategies, let’s just make sure we get the absolute basics out of the way.

The most fundamental question that we need to answer is: Are qualified visitors clicking your ad?

We qualify visitors by the keywords they search, and there’s no faster way to saw through your budget than to show your ads for the wrong keyword searches.

1. Check yo… Read More

I’m new, and I want to learn more about YOU.

Jay tasked me with the job of doubling our blog traffic. 

Considering how popular the blog already is, this is no easy task.

But we don’t just want any traffic. We want quality traffic that turns into awesome clients and even better friends. So while I could simply turn on the listicle and how-to machine, and churn out new posts on every topic imaginable (statistics and tools posts, anyone?), we will be much more successful if we tailor our content to solving your problems and making your life better.

Here’s a little background on our content evolution:

A New Editorial Strategy for Convince & Convert: Phase 1

Last November, the awesome Kelly Santina and Jess Ostroff explained an updated C&C content strategy, with 5 posts per week. Traffic was dipping, and the goal was to increase new and returning visitors. Traffic steadily increased, but there was more work to be done.