Thinking about getting into Messenger bots? Wondering how to use bots to get people into marketing funnels? To explore what you need to know about setting up a successful funnel using Messenger bots, I interview Mary Kathryn Johnson More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, […]
The post Messenger Bot Funnels: How to Nurture Prospects Toward a Sale appeared first on Social Media Examiner.
Posted by BritneyMuller
SEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage.
It’s what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can go in and confidently talk about as SEOs is the fact that SEO has around 20% more opportunity than both mobile and desktop PPC combined.
Your time is invaluable and it is truly the only non-renewable resource. Once that minute, that hour, or that day is over, it’s gone forever. In this way, the objective isn’t really about finding more time to do the things that need to be done. Rather, it’s about figuring out how best to utilize your time and work in the most effective and most efficient way possible. When you save time, you boost your productivity.
Thanks to the power of the internet and continual improvements to technology in business and in our everyday lives, there are a number of remarkable online tools that can help to fuel the success of your business, empowering you to work smarter, not harder. With every blog, brand, or business utilizing the internet to create content, grow their following and generate more business online, it would be tough to imagine any of that growth and success without many of the tools and methods featured below.
1. Better management of contracts and e-signatures
Unless you’re already a legal expert yourself (and even if you are), contracts can be a very complicated and burdensome area for any business. You certai… Read More
When was the last time you analyzed your Twitter marketing? Looking for tools that can help you get a grip on your audience and Twitter content? In this article, you’ll learn how to analyze Twitter audience makeup and engagement data to deliver the types of content your audience values most. #1: Assess the Personality of […]
The post Useful Tools to Analyze Your Twitter Marketing and Content appeared first on Social Media Examiner.
How fast does it take for your website to load?
You may not think about this question very often, but it’s arguably the most important aspect of your site.
That’s because 47% of people expect pages to load in just two seconds or less. Failure to meet this benchmark will crush your conversions.
In fact, 40% of website visitors will abandon pages if they take more than three seconds to load.
If you see high bounce and low conversion rates on your website, page load speed could be the issue. It’s also worth noting that websites with simple designs have higher conversion rates.
Simply put, the longer it takes for your website to load, the higher your page abandonment rates will be:
Here’s something else you need to consider. People are impatient—80% of people who abandon your website due to slow loading times will not return.
That’s right.
Consumers are used to getting instant results.
If you can’t deliver what they’re looking for, they’ll visit a competitor’s site that loads faster and never look back. Just a one-second delay could be costing you big bucks.
Improving your page loading time will optimize the customer experience and ultimately help you increase revenue.
In addition to optimizing the design principles of you… Read More
