IM Sphere

Google’s SERP is always changing as the search engine is getting better and better at answering user’s queries which affect the content and how we optimize it.

In order to enhance user experience and make data easily accessible right on the spot, Google reinvents its own SERP and continues to do so faster than online marketers can catch onto the trend. Which means that online marketers and website owners should constantly monitor all new Google’s SERP features to stay abreast of the changes and react to them accordingly.

In this article I will cover the most important SERP features and plenty of tips on how to optimize your content strategy to get there.

1. Featured Snippets

The mission of the Featured Snippets is to provide an instant and summarized answer to a specific question in an accurate and clear way. In most cases, they take a “position 0” result and lead immediately to the source domain. Getting your content in the Featured Snippets is an excellent way to increase conversions and improve your website authority.

Featured snippets are usually shown in one of the three formats: lists, tables or paragraphs (“what is”, “how-to”, “who is”, etc).

Do you have lots of social media followers? Want to learn how to turn those followers into dollars?

Right now, there are people making a living on social media without selling anything.

We’ve all seen those profiles of seemingly regular people with tons of followers.

It always seems as if they’re traveling or doing something fun. But what exactly do they do to fund this fairytale lifestyle?

They are social influencers.

Experts predict that in the next two years, global influencer marketing will be a $5-10 billion dollar industry.

In 2017, 86% of marketers relied on influencer marketing campaigns at some point during the year.

And 39% of marketers say they have increased their influencer marketing budgets for 2018.

All of this is promising news if you’re interested in making a living on social media as an influencer. Even if you don’t have lots of followers right now, this guide will show you what you need to do to make yourself more appealing to marketers and brands.

In the past, I’ve explained how to use micro influencers to increase your product credibility.

But now I wanted to write an informative guide aimed to help influencers make more money.

With influencer marketing making my list of the top marketing trends to look for in 2018, there is plenty of mon… Read More

I’ve been to a lot of content marketing conferences, and I finally got to see one from the inside out.

Last week, the Convince & Convert team partnered with our friends at Uberflip to produce and host CONEX: The Content Experience.

750 content marketers joined us in Toronto, including many Convince & Convert readers, clients, and fans. Thank you!

It was a fantastic experience, and I can’t wait for the next edition of CONEX: The Content Experience (which will be August 20-22, 2019)

I learned a lot about hosting and co-producing a content marketing conference, as well as some new ideas from our lineup of amazing speakers. But instead of just passing along my own recollections and notes, I thought it would be more interesting to provide my favorite tweets from CONEX, so you can see what real attendees thought of each speaker. Tweets are presented in chronological order.

IMPORTANT NOTE: You can watch the livestream of the event here: https://contentexperience.uberflip.com/live-stream-2018/

Do you market to multiple buyer personas? Wondering how to be sure you’re marketing to each audience segment in the right way? In this article, you’ll learn how to research buyer personas to reveal preferences and behaviors that will help you deliver successful, targeted social media campaigns. How Researching Buyer Personas Improves Marketing Campaigns The […]

The post How to Research Buyer Personas for More Successful Marketing Campaigns appeared first on Social Media Examiner.

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Posted by KristinTynski

Recently, new internal analysis of our work here at Fractl has yielded a fascinating finding:

Content marketing that generates mainstream press is likely 2X as effective as originally thought. Additionally, the long-term ROI is potentially many times higher than previously reported.

I’ll caveat that by saying this applies only to content that can generate mainstream press attention. At Fractl, this is our primary focus as a content marketing agency. Our team, our process, and our research are all structured around figuring out ways to maximize the newsworthiness and promotional success of the content we create on behalf of our clients.

Though data-driven content marketing paired with digital PR is on the rise, there is still a general lack of understanding around the long-term value of any individual content execution. In this exploration, we sought to answer the question: What link value does a successful campaign drive over the long term? What we found was surprising and strongly reiterated our conviction that this style of data-driven content and digital PR yields some of the highest possible ROI for link building and SEO.

To better understand this full value, we wanted to look at the long-term accumulation of the two types of links on which we report:

Direct l… Read More