IM Sphere

Posted by jkuria

Summary

We helped Repux generate 253% more leads, nearly 100% more token sales and millions of dollars in incremental revenue during their initial coin offering (ICO) by using our CRO expertise.

The optimized site also helped them get meetings with some of the biggest names in the venture capital community — a big feat for a Poland-based team without the pedigree typically required (no MIT, Stanford, Ivy League, Google, Facebook, Amazon, Microsoft background).

The details:

Repux is a marketplace that lets small and medium businesses sell anonymized data to developers. The developers use the data to build “artificially intelligent” apps, which they then sell back to businesses. Business owners and managers use the apps to make better business decisions.

Below is the original page, which linked to a dense whitepaper. We don’t know who decided that an ICO requires a long, dry whitepaper, but this seems to be the norm!

This page above suffers from several issues:

The headline is pretty meaningless (“Decentralized Data & Applications Protocol for SMEs). Remember, as David Ogilvy noted, 90% of the success of an ad (in our case, a landin… Read More

Email marketing hasn’t changed much in the past 20 years.

That being said, tremendous opportunities still exist to improve your results.

Last month, Jay Baer presented a webinar with Rachel Insler, Patina Restaurant Group’s Director of Marketing, and our friends at Emma, and revealed just how to do that.

I’ve been in email marketing for over 10 years, and I still took away a ton of ideas to apply to our own email marketing at Convince and Convert, and you will too. Watch the full recording here—I promise, you’ll enjoy it!

Straight from the webinar, here are 5 ways to make your email marketing more awesome: 

1. Make email your digital nerve center.

Algorithms change. Social networks fall out of favor. But your email list is always yours. And, as Jay explained, you can leverage your email list to improve your ad targeting on paid social networks.

The best digital marketers, like Rachel Insler, think of their email list as their digital nerve center. Her email marketing program at Patina is so effective, it drives the majority of event attendees at The Sea Grill in Rockefeller Center.

In fact, 194 out of 220 guests at the popular “Paella Patio Party” came from their email list. Impressive!

Email seems like a left-over and forgotten communication tool in the era of Instagram and Facebook. But, email marketing is probably the best way to reach out to your customers. In fact, more than 80% of small and medium-sized retailers in the US believe it drives the best customer acquisition and retention. It also commands an excellent return on investment with marketers making $40 for every $1 they spend on the email marketing.

Although it’s highly effective, most marketers fail to realize the full potential of email marketing. Sending email newsletters for the sake of sending them is unlikely to convert your prospects into buyers. If anything, it may make them feel downright irritated. Plus, you’re competing with 100 others in their inbox. That’s why you need to make sure your newsletter is the best.

The following four tips will he… Read More

Do you have an engaged audience on Pinterest? Wondering how to get your Pinterest followers onto your email list? In this article, you’ll discover how to promote your email opt-in via your Pinterest profile, boards, and pins. Begin With an Email Opt-In That Provides Value to Your Ideal Audience The first step is to create […]

The post How to Grow Your Email List With Pinterest appeared first on Social Media Examiner.

… Read More

Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. You will learn what changes can be made to keep your website up-to-date. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly. And it will help you stay ahead of your competition.

Now that the importance of an SEO analysis has been established, let us look at what it is and how you can master it. It involves analyzing your website based on a checklist and then finding out what needs to be fixed. An SEO audit tells you more about the current state of your website. It also gives you a list of actions to be taken.

Let’s look at what needs to be done to perform an SEO analysis.

#1. Check your visibility on Google

This is the most important thing to check when starting off with your SEO analysis. You should check your website’s rankings and position on Google. You can also check out how many pages of your website are ranked in the search engine. The simplest way to find this out is by typing “site:example.com” in the search bar.

#2. Analyze your URLs and meta descriptions

Your URLs should consist of four or five w… Read More