Do you use multiple social media pixels and tracking tools on your website? Want an easy way to install and manage those code snippets without waiting on a technical pro? In this article, you’ll learn how to use Google Tag Manager to quickly add social media pixels and tracking scripts to your blog or website. […]
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There’s a trend in marketing, fueled by social media, of businesses trying to garner publicity by doing something special for a customer. Known as “surprise and delight” in the social media community, these initiatives typically involve finding a customer via Twitter or Facebook and then aligning operations to create a “magic moment” for that one customer in that single instance.
For example, the author and entrepreneur Peter Shankman tweeted that he wished he had a steak, and Morton’s Steak House brought him one, at the airport.
These heartwarming tales can create momentary spikes in brand chatter, especially on social media, where the sharing of poignancy (even if you are personally unconnected to the story) is seemingly a condition of use. They are also near-mandatory inclusions in every book, speech, one-act play, poem, and puppet show that is even tangentially related to customer experience, as models of how to treat your customers. Except this one. Why? For a simple reason: Any differentiator that happens circumstantially is a publicity stunt, not a word‑of‑mouth strategy.
That doesn’t make it wrong, per se, but it’s certainly not strategic.
Surprise and delight is a lottery ticket, … Read More
The future is filled with content.
Content marketers will have to deal with more content because content will continue to be the heart and soul of marketing.
There is no way around that.
If you are wondering why it’s probably because content marketing is estimated to become a $300 billion industry by 2019. And at this pace, in next four years, it will be triple of what it is now. This prediction comes riding high on the fact that Google’s indexed pages have crossed 30 trillion in the last seven years.
Image Source: Statista
Since content is the present and the future, it is only evident that B2B marketers are spending 39% of their marketing budget in developing customer-centric content. That’s right. Not just any content, but content that customers want.
You can tell a lot about a business by how it sets its prices.
Psychologically, consumers are programmed to behave a certain way when they see the price of a product or service. Your pricing strategy can control the entire perception of your brand.
It’s similar to the way different color schemes can impact sales on your website.
Whether you realize it or not, I’m sure you think the same way when you’re shopping.
If you see the same item listed for $5 at one store and $50 at another, which option would you say has higher quality? The more expensive one.
However, even though one store is selling products at a higher price point, it doesn’t mean their quality is superior to that of the products from the store with bargain prices.
It’s all about perception.
Don’t blindly price your items. You need to have a reason and a strategy behind your pricing decisions.
Just look at how popular car brands are perceived by consumers based on their prices:
Ironically, the majority of your business efforts will cost you money. But your prices will ultimately be the determining factor in whether or not you’ll make a sale.
I see this problem all the time in my consulting work.
Many business owners don’t have any rhyme or reason behind their pricing strategies. As a result, their sal… Read More
Wondering how to place ads in other people’s video content on Facebook? Have you heard about Facebook in-stream video ads? In this article, you’ll learn how to create and serve Facebook in-stream video ads that show during another brand’s video content via the Facebook news feed. What Are Facebook In-Stream Video Ads? The Facebook in-stream […]
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