Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Watch Updates, Facebook Creator Studio releasing globally, and IGTV growth. Our special guests include Owen Video […]
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Whether you love them or hate them, emojis have become part of our lives and our digital culture.
The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved.
They have become so popular that July 17th has been officially named World Emoji Day.
It’s a fitting date. Apple users may recognize July 17th from the calendar emoji.
Origins and history aside, the fact remains that emojis have become a dominating mobile trend. As marketers, we need to understand this trend and apply it in our businesses.
People have full conversations using emojis.
Some emojis are even used as a type of slang. Depending on the country you’re in, some emojis are used to imply things other than what the creators intended.
For example, some innocent pieces of food are commonly used to represent parts of the human anatomy.
There is even a middle finger emoji.
Even if you’re not using emojis for business, I’m willing to bet that you and your friends send them to each other when you’re texting. Or maybe you use one in the occasional social media caption.
The odds are in my favor. That’s because 92% of the online population uses emojis.
Furthermore, it’s worth noting that women use emojis more than men.
In fac… Read More
Want to grow your audience with Instagram Live? Looking for tips on creating Instagram Live videos? To explore how to create and repurpose Instagram Live videos, I interview Todd Bergin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media […]
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Posted by randfish
It’s tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week’s Whiteboard Friday, Rand gently sets us straight and offers up a series of replacement activities that will go much farther toward moving the needle. Share your own tips and favorites in the comments!
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to go back in time to the prehistoric era and talk about a bunch of “dinosaur” tactics, things that SEOs still do, many of us still do, and we probably shouldn’t.
We need to replace and retire a lot of these tactics. So I’ve got five tactics, but there’s a lot more, and in fact I’d loved to hear from some of you on some of yours.
Dino Tactic #1: AdWords/Keyword Planner-based keyword research
But the first one we’ll start with is something we’ve talked about a few times here — AdWords and Keyword Planner-based keyword research. So you know there’s a bunch of problems with the metrics in there, but I still see a lot of folks starting th… Read More
It’s no longer news: a quiz is a type of content. Content marketers’ obsession with blogging, which a 2018 research shows 79% of them use, is one reason why you should consider other forms of content. Or if you’re like me and you don’t plan to stop blogging, but wish to shake things up a bit every now and then, a quiz is a type of content you should use.
Apart from adding variety to your content, there’s some data behind why a quiz is a valuable type of content.
A quiz brought Zenni Optical over $1 million in revenue.
A quiz can get as high as a 64% conversion rate.
Quizzes generally have an 81% completion rate (which I’d bet is a higher rate than the number of people who read a blog post to the end)
I’m pretty sure you don’t need further convincing now. And the good news is, it’s easy to create and wow your audience with quizzes. Just do these things right:
1. Choose the right title and type of quiz
When creating titles or headlines, there are several templates you can use. Some examples include:
Titles for knowledge quizzes: Knowledge powers a better world. And humans are always seeking kno… Read More
