IM Sphere

B2B brands need to use a marketing strategy different from that of B2C brands.

Some of you may operate as a B2B and B2C company. In this case, you may have already implemented some of the most effective ways to generate leads for your business on the B2C side.

However, not all of these strategies will work if you’re targeting other businesses.

Whether your business is run as a B2B operation exclusively or as a blend of B2B and B2C, you can use PPC campaigns to scale lead generation.

If you don’t know this tactic, PPC stands for “pay-per-click.”

This term is also referred to as CPC, or cost per click.

The concept of PPC is very simple. Advertisers pay a publisher or search engine when their advertisements are clicked.

Publishers typically charge a fixed amount per click for ads placed on their websites.

With search engines, brands bid on relevant keywords and phrases so their ads appear when prospective customers search for those keywords.

If you’re not currently using PPC campaigns to generate new leads for your B2B brand, I highly recommend trying it out. There is a good chance your competitors are using this tactic already.

In fact, 54% of B2B companies say paid search campaigns generate leads for their businesses:

This compares to just 37% of B2B c… Read More

There are no two ways about it; modern business events have been transformed and arguably revolutionized by digital technology.

In addition to helping businesses and organizations host events designed to meet specific requirements, the prevalence of mobile internet and smartphones facilitates the collection of valuable real-time data that can be used to inform everything from future events to key business decisions. From smooth event check-ins to enhanced networking and seamless content sharing opportunities, the benefits of event technology are visible at every level.

Although you might assume that technology impedes face-to-face communications, it actually creates new opportunities to connect with others and enhances those connections when they are formed.

With the pressure to create impressive events increasing, I want to examine five event technologies that are making waves in the event management and event marketing industry.

#1. Social media

Valuable channels for businesses and event marketing professionals alike, social media platforms have reshaped the way brands, organizers, clients, and delegates interact at every stage of an ev… Read More

Do you want more people to read your blog? Have you considered using dynamic Facebook ads to promote your content? In this article, you’ll discover how to set up a product catalog of blog posts you can automatically promote with a Facebook dynamic ads campaign. Why Use Facebook Dynamic Ads for Blog Promotion? You may […]

The post How to Promote Your Blog Posts With Facebook Dynamic Ads appeared first on Social Media Examiner.

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The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. Watch The Journey The season opener reveals the conflict faced by Michael Stelzner, marketer and founder of Social Media Examiner. On the one hand, he’s on a seemingly impossible mission to grow his […]

The post This Might Not Work: The Journey, Season 2, Episode 1 appeared first on Social Media Examiner.

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Books are my guilty pleasure.

I should be working but I am reading.

I should be sleeping but I am still reading.

I should be exercising but I have been lured again……

By the temptation to read.

What do I love about books?

Books provide insights into the distilled thoughts that are often decades in the making.

They reveal  the wisdom of sages and men and women who have built their work on the generations that have gone before them and next to them.

They are time machines that transport us in to the future or take us back to the distant past.

Books aren’t for everyone

But I know that devoting a lot of your time to reading isn’t for everyone because we all have different modalities of learning and absorbing information.

Some like to watch and other like to listen.

One of the real gifts of technology is that information and inspiration can now be provided in a range of mediums. That includes YouTube videos, podcasts and even audio books.

We are all different and some of us are stranger than others. But we need the mavericks. The crazy ones.

So what have I read recently that has inspired me and shown me new insights and tools to change my life?

Here are inspiring books that have continued… Read More