Have you ever contemplated stopping something to ensure business growth? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 2, Michael Stelzner makes a decision to cut off a segment of his audience he’s been developing for years. He […]
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83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. #ChatterMatters
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This is just one of the dozens of findings in our new research, Chatter Matters: the 2018 Word of Mouth Report.
In this exclusive study, we surveyed 1,001 randomly sampled Americans to determine how we decide what to buy, and how to vote.
Word of mouth—online and offline—impacts every business, organization, candidate, and cause. Word of mouth is, of course, the oldest form of recommendation and customer acquisition, and it may be more important than ever, according to our findings in this Chatter Matters report.
When receiving a verbal recommendation from a friend or family member, 83% of Americans are subsequently more interested in purchasing the discussed product or service.
And not only is word of mouth a powerful motivating force, it’s actually the preferred mechanism for information … Read More
Augmented reality. It sounds like a term that should be used to describe a science fiction movie.
But augmented reality (AR) has become a force to be reckoned with in 2018.
By definition, AR uses technology to superimpose computer-generated visuals on the user’s view of their real-world surroundings, which creates a composite view.
It sounds a bit complicated, but as you’ll see shortly, it’s actually a pretty basic concept you might be familiar with.
Although this technology is seemingly still in its infant stages, as marketers, we need to keep a close eye on how augmented reality can affect our brands.
The most successful businesses stay informed on the top marketing trends each year. AR is a topic that needs to be on your radar.
You need to take AR into consideration when devising your search engine optimization strategy.
SEO and AR?
Yes, on the surface these two ideas may not seem to be related, but they are. I wanted to explain why. That was my inspiration for writing this guide.
If you aren’t familiar with augmented reality, I’ll explain where this technology is now and how it’s being used.
I’ll also show you some plans and predictions for the future and how you can apply this technology to your business.
The basic concepts of augmented reality
Before we talk about the future of AR and how it will impact your SEO strategy, I want to make sure you really understand it works.
Conversion optimization tools are estimated to have an average ROI of 223%.
And that is totally expected as they’re largely responsible for most conversions and revenue.
However, CRO tools are more expensive than many other marketing tools, too (as you’ll soon see in this article). And there are so many of them out there.
But at the end of the day, it’s not using these tools that matters but what they do for your business. And what they do largely depends on how you utilize them. In this post, I’ll show you strategies to get the best out of your conversion optimization tools.
1. Interpret data to make it relevant to growth
We’ve all been there; staring at analytics and a bunch of graphs and numbers, trying to make sense of all that’s on your screen. You know, like wondering why this heatmap – for example – is showing the budget field getting way more click-throughs than the buy (or submit) button on a page on my site…
Does your company target other businesses? Wondering how to use Facebook ads to connect with prospects? In this article, you’ll find four ways to use Facebook ads to reach B2B customers. #1: Target Specific Job Titles and Companies With Facebook Ads More than likely, you already have a good idea whom your target audience is. […]
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