IM Sphere

The time has finally arrived. We’re living in the era of artificial intelligence.

It sounds crazy, right?

To the average person, artificial intelligence doesn’t seem like a reality of our everyday lives. They associate AI with movies when robots take over the world.

While we’re not quite at that point, artificial intelligence is very real.

From a marketing perspective, we need to recognize this reality and plan accordingly.

In fact, artificial intelligence ranked high on my list of the top marketing trends to look for in 2018. As we reach the final quarter of the year, this prediction has held true.

If you are unfamiliar with AI, let me explain. By definition, artificial intelligence is the ability for computers to perform tasks that would ordinarily require human intelligence.

Some examples of these tasks include:

language translation
visual perception
ability to make decisions
speech recognition

While we may be ready for computers to translate a language, it’s the decision-making abilities that bring AI to the next level.

I know what some of you are thinking. You have a simple business operation, why should you care about AI?

When comparing companies already using artificial intelligence, the top-performing brands are more than twice as likely to use AI for marketing purposes.

Businesses are using this technology to increase sales by personalizing the customer experience.

Over … Read More

Wondering how to build an email list from your Facebook group? Looking for tips to help? In this article, you’ll learn four ways to collect emails from your Facebook group. Why Gathering Emails From Facebook Group Members Is Important Facebook groups can be an awesome way to share content, engage with your followers, and build […]

The post 4 Ways to Collect Email Leads From Your Facebook Group appeared first on Social Media Examiner.

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“Jeff, what do you recommend I use for… ?” I get asked this question pretty regularly.

To answer it once and for all, I have compiled this list of tools and resources I personally use and recommend.

As you can guess, some of these tools are paid, but many are free. If you have a question about any of them, feel free to drop me a line.

Now, onto the list…

The best tools for:

Website setup
Analytics
SEO
Promotion
Conversion
Email
Commerce

Website setup
Domain name

The domain name jeffbullas.com is registered with Enom, but I actually do not recommend you register your domain name with them.

It’s not that they are bad. In fact, I’m perfectly happy with them: they are priced right, are easy to use and I have never had an issue with them.

However, when you take my advice and go with the webhost I use and recommend, you will get your domain name for free.

So, why spend more money, if you don’t have to?

Web hosting
Bluehost

Do you know if your social media efforts are working? Wondering how to track link clicks from social traffic? In this article, you’ll discover how to use UTM tags to measure your social media traffic with Google Analytics. Why Measure Your Social Media Traffic? Measuring your social media traffic will help you determine which marketing […]

The post How to Track Social Media Traffic Using Google Analytics appeared first on Social Media Examiner.

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22. That’s the number I want you to focus on today. It’s the number of Top 10 hits by Taylor Swift (Ironically, it’s also the title of one of those Top 10 hits). It’s the length of a cricket pitch if you’re measuring in yards. It’s the name of a 202-mile Interstate that runs from Birmingham, Alabama to northwestern Mississippi.

Let me tell you something else you don’t know about the number 22. 

We know men and women are different, but I’ll add to that obvious statement with this: When it comes to word-of-mouth marketing, women depend on offline friend and family suggestions 22% more than men. Men rely more on web-based information like social media and ratings and review sites.

When it comes to word-of-mouth marketing, women depend on offline friend and family suggestions 22% more than men.
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When it comes to word-of-mouth marketing, men rely on web-based information—like social media and ratings and review sites—more than women.
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This is just one of the many differences we found in our 2018 word-of-mouth report, Chatter Matters. In the report, we looked at the importance of word-of-mouth across variables, such as gender, age and online versus offline. While word-of-mou… Read More