How to Get Customers to Evangelize Your Business

Want to increase your business’s exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes? To explore how talk-triggers encourage customers to evangelize your business, I interview Jay Baer. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover […]

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Faceted Navigation Intro – Whiteboard Friday

Posted by sergeystefoglo

The topic of faceted navigation is bound to come up at some point in your SEO career. It’s a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly spin out of control with the potential to cause indexing bloat and crawl errors. In this week’s Whiteboard Friday, we welcome our friend Sergey Stefoglo to give us a quick refresher on just what faceted nav is and why it matters, then dive into a few key solutions that can help you tame it.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. My name is Serge. I’m from Distilled. I work at the Seattle office as a consultant. For those of you that don’t know about Distilled, we’re a full-service digital marketing agency specializing in SEO, but have branched out since to work on all sorts of things like content, PR, and recently a split testing tool, ODN.

Today I’m here to talk to you guys about faceted navigation, just the basics. We have a few minutes today, so I’m just going to cover kind of the 101 version of this. But essentially we’re going to go through what the definition is, why we should care as SEOs, why it’s important, what are some options … Read More

How to Save Abandoned Shopping Carts In WooCommerce

Did you know that on average 76% of all shopping carts are abandoned and 58% of those who have abandoned their carts would complete the purchase if they were offered a discount?

According to research conducted by VWO, there is huge potential for remarketing as more than a half respondents said they would be willing to complete the order if given a little motivation.

In this article I am going to show you how to quickly boost your WooCommerce business sales by saving abandoned carts.

Why WooCommerce?

WooCommerce is currently the most popular eCommerce platform in the world and it is not hard to see why:

It is easy to upgrade your WooCommerce with additional features using many free and premium plugins. And because of the good documentation WooCommerce has, it is also fairly simple to develop your own one.
Easy setup. You can set up your eCommerce shop in literally less than an hour.
Huge community. The more popular it g… Read More

Minding The Message: The Journey, Season 2, Episode 5

Have you ever struggled refining the messaging for a launch? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 5, Michael Stelzner (founder of Social Media Examiner) and his team work on tapping into emotional messaging for their launch. […]

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How to Plan a Successful Ask Me Anything (AMA) Experience

Have you ever wanted to do your own Ask Me Anything (AMA) event? Wondering how to run these online Q&A sessions on social media? In this article, you’ll learn how to organize and manage an online AMA experience on Facebook, Instagram, or Twitter. Why Run an AMA on Social Media to Support Your Marketing? The […]

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