IM Sphere

Like most other businesses, if you too feel that the conversion funnel ends at the sale; it’s time to widen your horizons, literally.

Did you know that it costs 5 times as much to attract a new customer than keep an old one? Also, repeat customers spend more and are more likely to become brand advocates.

The one time your customers are highly likely to take you up on another sale opportunity, now or in the future, is when they are at the peak of their convertability – at the close of a sale. They’ve just bought something from you and are super excited. They’ve already accepted the idea of a business relationship with you and placed their trust in you.

They are right now in an extremely positive state to consider any other offer you might have. This is when you could ask them a question about how to serve them better, or even set them up for a future sale by showcasing some of your best products or building anticipation for upcoming offers.

So why would you let go of an opportunity to create repeat business, when all it takes is a creative thank you page.

When closing a sale, most sites typically have a thank you page. Instead of plain thanking the … Read More

Your business needs to have an active presence on Instagram.

With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network.

According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile set up and are taking steps to get more followers.

Once you’ve done that, you can convert your social media followers into customers.

You need to prioritize conversions.

But to do this, you need to find the best ways to improve your engagement rates on your Instagram posts.

You have to understand how users consume content on this platform. They’re scrolling through their news feeds.

Each day, 95 million pictures and videos are shared on Instagram.

If your posts aren’t jumping out at your followers, they will scroll right past them. You won’t be able to get conversions this way.

It’s tough to stand out from the crowd when everyone using the platform has the same features available at their fingertips. Here’s what I mean.

If you are using only the filters and effects offered directly on Instagram, your content will look strikingly similar to that of the other billion users on the platform.

After all, the number of these editing options and types of posts is limited.

However, if you want to gain a competitive edge and really make your content stand out, you need to take a… Read More

Are you using a Facebook Messenger bot to talk with customers? Wondering how to build an email list using your bot? In this article, you’ll learn how to automate the capture of email addresses (and other user information) into the email marketing service of your choice. #1: Set Up a List and Welcome Message in […]

The post How to Grow Your Email List With a Facebook Messenger Bot appeared first on Social Media Examiner.

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the Instagram co-founders’ departure from Facebook and updates from the fifth-annual Oculus Connect Conference. Our special guests […]

The post Instagram Founders Leave Facebook appeared first on Social Media Examiner.

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To have a successful website, you need to find ways to maximize your conversions.

Right now, you might think the layout of your site has an optimal design, but how can you know for sure?

The only way to figure this out is to test it. This isn’t something you just do once and forget about it.

You need to learn how to use continuous A/B testing to increase your conversions.

These tests are a great opportunity for you to make design choices that ultimately result in revenue.

Subtle changes, e.g., moving your CTA button or changing the color scheme on your site, can make a huge difference.

In the past, I’ve explained everything you need to know before you start A/B testing.

But now I want to take that concept one step further. I’ll show you the best tools for you to use for A/B testing.

That’s because these tests are not created equally. Depending on the size of your business, marketing goals, and technical experience, some tools will be more beneficial for you compared to others.

Regardless of your situation, I suggest you review my list of the top 13 tools for A/B testing. I’m confident you’ll find a solution in this guide that will benefit your business.

1. Google Optimize

It’s tough to put out a list of software solutions like this without starting with Google. All of its tools are great for business owners who manage websites on their own.

Google Optimize is no different.