Wondering how to split test Facebook link preview images without using Facebook ads? Looking for affordable tools to help? In this article, you’ll learn how to use three tools to create, test, and optimize blog post images for better performance in the Facebook news feed. #1: Design 3 to 5 Test Images Using Crello The […]
The post How to Split Test Facebook Link Preview Images for More Organic Traffic to Your Website appeared first on Social Media Examiner.
Are you thinking about outsourcing your blogging and content needs but still weighing up the pros and cons?
It’s understandable – blog outsourcing has its fair share of horror stories, from exorbitant invoices to nonexistent communication to lackluster freelancers.
Don’t let these dissuade you from making the decision to outsource, though.
Content marketing has become more and more ubiquitous for online and brick-and-mortar businesses alike. But implementing a content marketing strategy while keeping up with the demands of a competitive publishing schedule is no small feat, especially when you’re faced with limited resources.
It’s no surprise then that nearly half of B2B marketers outsource content creation. With the right platform, blog outsourcing will take your content marketing strategy to the next level.
Looking to make outsourcing a part of your marketing strategy? Download The Content Strategist’s Playbook, Compose.ly’s free content marketing ebook, to learn the best practices for attracting and hiring quality freelancers.
But first, why invest in content marketing?
A study of ove… Read More
Posted by alexis-sanders
SEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In other words, we strive for experiences that resonate with humans and make sense to search engine bots.
This article seeks to answer the following questions:
How do we drive sustainable growth for our clients?
What are the building blocks of an organic search strategy?
What is the SEO cyborg?
A cyborg (or cybernetic organism) is defined as “a being with both organic and
biomechatronic body parts, whose physical abilities are extended beyond normal human limitations by mechanical elements.”
With the ability to relate between humans, search bots, and our site experiences, the SEO cyborg is an SEO (or team) that is able to work seamlessly between both technical and content initiatives (whose skills are extended beyond normal human limitations) to support driving of organic search performance. An SEO cyborg is able to strategically pinpoint where to place organic search efforts to maximize performance.
So, how do we do this?
The SEO model
Like so many classic triads (think: primary colors, the Three Musketeers, Destiny’s Child [the canonical version, of course]) the traditional SEO model, kno… Read More
Do you post photos from your mobile phone? Looking for expert-level mobile photo editing solutions? In this article, you’ll discover three mobile apps that help you edit and deliver professional-looking photographs. #1: Make Complex Edits Using Mendr Even if you’re a pro at using DIY photo editing apps, getting the perfect image can be a […]
The post 3 Mobile Apps to Improve the Quality of Your Photos appeared first on Social Media Examiner.
Posted by BritneyMuller
After a short break, we’re back to share our working draft of Chapter 5 of the Beginner’s Guide to SEO with you! This one was a whopper, and we’re really looking forward to your input. Giving beginner SEOs a solid grasp of just what technical optimization for SEO is and why it matters — without overwhelming them or scaring them off the subject — is a tall order indeed. We’d love to hear what you think: did we miss anything you think is important for beginners to know? Leave us your feedback in the comments!
And in case you’re curious, check back on our outline, Chapter One, Chapter Two, Chapter Three, and Chapter Four to see what we’ve covered so far.
Chapter 5: Technical Optimization Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers.
Now that you’ve crafted valuable content on the foundation of solid keyword research, it’s important to make sure it’s not only readable by humans, but by search engines too!
You don’t need to have a deep technical understanding of these concepts, but it is important to grasp what these technical assets do so that you can speak intelligently about them with developers. Speaking your developers’ language is important because you will likely need them to carry out some of your optimizations. They’re unlikely to prioritize your asks if they can’t understand your request or see its importance. When you establish … Read More
