IM Sphere

Do you need to improve your LinkedIn marketing? Wondering which content types will perform best for you? In this article, you’ll find a step-by-step process to help you create a LinkedIn content marketing plan. Why Content Marketing on LinkedIn Deserves a Second Look LinkedIn is a thriving community of more than 500 million members around […]

The post How to Create a Content Marketing Plan Using LinkedIn appeared first on Social Media Examiner.

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Posted by Dr-Pete

Search is changing. As a 200-person search marketing software company, this isn’t just a pithy intro – it’s a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like “What is SEO?” returns something like this…

…or this…

…or even this…

So, why don’t we just give up on search marketing altogether? If I had to pick just one answer, it’s this – because search still drives the lion’s share of targeted, relevant traffic to business websites (and Google drives the vast majority of that traffic, at least in the US, Canada, Australia, and Western Europe).

We have to do everything better

The answer isn’t to give up – it’s to recognize all of this new complexity, study it, and do our jobs better. Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). It turns out to be a difficult problem, but even the initial insights of the data were useful (and a bit startling). For example, here’s the average organic (SERPs with no features) cu… Read More

It’s an epidemic.

A decrease in online user engagement is a significant and growing problem for businesses…

The methods for finding and connecting with your ideal audience in a digital world are evolving by the day, hour, minute.

The internet was once a place of relative simplicity. Creating a website was enough to help you stand out from competitors, generate qualified leads, and close more deals.

But as more of the world’s population accessed this revolutionary technology, expectations began to grow. Websites became better and better at understanding the intuitive behaviors of visitors and guiding them on a journey from a complete stranger through to an engaged customer.

Social media came along, and things changed again. Then there was content marketing, live video, chatbots, AI, and an array of fast-moving progressions that has left many online businesses scrambling to stay afloat.

Given the rapid speed at which things change in a digital world, if you take your eye off the ball for a moment, your digital strategy might come crashing down around you. A marketing tactic that worked yesterday may not work tomorrow. Or a website engagem… Read More

As a B2B company, you need to learn how to properly market your brand to the right audience.

That’s because your target market doesn’t consume content the same way as the average consumer does. Following the habits and trends of a typical consumer won’t help you.

This is especially important for businesses operating as B2B as well as B2C companies. You need to be able to segment your content for each audience.

If your company is strictly a B2B operation, the content creation process should be even easier for you. You won’t have to worry about consumer content at all.

But regardless of your situation, to do this effectively, you need to understand how B2B audiences engage with content.

Then, you can adjust your B2B marketing strategy accordingly to reach these people.

The majority of B2B marketers believe that their content marketing strategy is still in the early stages.

Further, 91% of B2B companies use content marketing to promote their brands and reach their audiences.

But as you can see from the metrics above, the maturity levels of their marketing efforts are all over the board. Unless you’re in that top 9% who believe their strategies are sophisticated, it’s safe to say you could use some improvement.

That’s why I created this guide.

I’ll t… Read More