IM Sphere

Posted by jocameron

We’re proud to announce that we recently launched our brand-new Help Hub! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer.

Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served us very well over the years, but with time it became a bit dusty and increasingly difficult to update, in addition to looking a bit old and shabby. So we set out to rebuild it from scratch, and we’re already seeing some exciting changes in the search results — which will impact the way people self-serve when they need help using our tools.

I’m going to take you through 5 ways we improved the accessibility and reach of the Help Hub with our redesign. If you write software guides, work in customer experience, or simply write content that answers questions, then this post is worth a look.

If you’re thinking this is just a blatant excuse to inject some Mozzy news into an SEO-style blog post, then you’re right! But if you stick with me, I’ll make sure it’s more fun than switching between the same three apps on your phone with a scrunched-up look of despair etched into your brow. 🙂

Research and discovery

To understand what features we needed to implement, we decided to ask our customers how they search for help when they get stuck. The results were fascinating, and they … Read More

Becoming an entrepreneur is a dream many people have, but often the fear of leaving a steady salary keeps people from pulling the trigger.

In reality, running a small business doesn’t have to be an all-or-nothing thing. By starting your company as a side hustle while you continue to work your 9-to-5 and earn a paycheck, you take most of the risk out of being an entrepreneur. You also get the opportunity to test out your idea to see if it could sustain you full-time financially.

If you do decide to launch a side hustle, you’re not alone. In fact, 37% of Americans have a side hustle that brings in an extra stream of income. Whether you plan to grow the business over time or simply add money to your wallet, start small and grow as you’re ready.

1. Pick something you have time for

via GIPHY

You might fantasize about opening a restaurant, but that isn’t something that’s easy to do a few hours a week while you continue to work full-time as an employee. Businesses that work best as side hustles include:

E-commerce
Affiliate marketing
Photography
Freelance writing
Selling crafts

Before you invest any money into this new passion, research wh… Read More

You’ve done a great job of finding new ways to drive more traffic to your website. But if that traffic isn’t translating into conversions, you’ve still got plenty of work to do.

I see this common misconception in my consulting work all the time.

Businesses spend much time and effort trying to improve their organic SEO while simultaneously running PPC campaigns to get more website visitors.

There’s nothing wrong with this strategy, but increasing site traffic isn’t the only metric that matters. You also need to focus on how visitors behave after landing on your pages.

Are they converting?

If not, that traffic isn’t translating to dollars. That’s why you need to learn how to use continuous A/B testing to increase conversions.

These experiments will help give you a better understanding of how to optimize certain design elements of your website. Subtle changes can make a major impact on getting your traffic to convert.

To those of you who have never run these tests before, I recommend reviewing my guide on everything you need to know before you start A/B testing.

However, if you already know how to run A/B tests but just don’t know what you should be testing, this list is perfect for you.

In reality, the number of things you could test on your website is seemingly endless.

That said, I narrowed down the top 13 elements you should start with. You can continue to tweak these and run several te… Read More

Want to raise your Facebook ads relevance score? Wondering how to create Facebook ads that drive positive engagement and social proof? In this article, you’ll discover seven ways to quickly and significantly lift your Facebook ads relevance score. What Is the Facebook Ads Relevance Score? Facebook’s relevance score is a rating on a scale of […]

The post How to Improve Your Facebook Ads Relevance Score: 7 Methods That Work appeared first on Social Media Examiner.

… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we discuss how to implement Instagram’s new two-factor authentication update and weigh the pros and cons of Facebook’s new […]

The post Portal From Facebook: Marketing Experts Weigh In on Facebook Smart Speakers appeared first on Social Media Examiner.

… Read More