IM Sphere

The power of social media influencers continues to grow…

But despite its potential ROI and rising interest, 67.6% of marketers still find it hard to discover relevant influencers for their brands.

So what gives? How can you tap into the undeniable power of social media influencers to generate a return for your business?

It’s complicated…

You see, influencer marketing is a maturing space. When this trend started to take shape things were relatively simple. Find someone with a big social following, send them some free products, and watch the sales roll in.

But as with any digital marketing technique, things adapt and change at a rapid pace. Something that works today may not work tomorrow, so you need to be flexible.

As we peer over the ledge into 2019, influencer marketing is more popular than ever, and continues to trend upwards. This means that more brands are doing it, and the market is slowly but surely getting diluted.

Results from influencer marketing will become harder and harder to attain. Especially, if you fallback on an old school “hit and … Read More

Emotions drive our lives.

Whether you recognize it or not, you feel a wide range of emotions on a daily basis. You might even be feeling some emotions right now as you’re reading this.

The word emotion is defined by an instinctive state of mind as a reflection of mood, circumstances, relationships, knowledge, or reasoning.

Sometimes emotions can cause erratic behavior, depending on the circumstances.

Other times, emotions can make people do great things. If someone is feeling inspired, they may create something that changes their life and the lives of people around them for the better.

As a marketer, you need to find ways to put yourself into the minds of the consumer.

You should be doing things like developing a customer persona to improve your conversion rates.

Once you can understand how people think, you can use that information to your advantage.

Marketers that know how to leverage the emotions of consumers will have greater success over extended periods of time.

In fact, 43% of emotional advertisements had positive effects on businesses for three or more years.

Ads that trigger above average emotions create a 23% increase in sales volume.

That’s right. If you can stimulate an emotional response from your customers with an advertisement, it will increase your s… Read More

Want to do more with LinkedIn video? Looking for ideas and inspiration for your LinkedIn video marketing? In this article, you’ll discover four ways to publish LinkedIn video when you don’t know what to talk about. #1: Share Curated Resources With Your Viewers You don’t need to share brand-new ideas or concepts to be successful […]

The post 4 Ways to Use LinkedIn Video for Your Business appeared first on Social Media Examiner.

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Create.

Post.

Hope.

Too many aspiring entrepreneurs, marketers, and small business owners take this approach to digital marketing…

All they see are tumbleweeds.

via GIPHY

But it’s not necessarily your fault.

You’ve been led down the garden path by big promises and ambitious estimates of what social media can achieve for your business.

Unfortunately… the powerful world of social media that has revolutionized the way we live our lives is not solely dedicated to helping grow your business. People aren’t out there waiting with baited breath for your next post just so they can hand over their credit card.

With more and more businesses breaking out into the digital sphere, competition to get your target customers attention is fierce.

If you give them a reason to ignore you… they will.

You see, social media is just a platform. It’s not a magic bullet or masterful new employee that is going to turn your business around overnight.

With the right mindset, advice, tools, and testing, it does provide an ecosystem that is custom-b… Read More

Are you using Instagram Direct Messages to communicate with your audience? Looking for an easy way to provide quick replies to common questions via Direct Messages? In this article, you’ll discover how to create multiple Instagram quick replies to your Instagram Direct Messages. What Are Instagram Quick Replies? Instagram has relatively quietly rolled out the […]

The post How to Use Instagram Quick Replies for Direct Messages appeared first on Social Media Examiner.

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