IM Sphere

Email marketing needs to be a top priority for your company’s content strategy.

80% of retail brands named email marketing as the top driving factor in customer retention. Plus, email has the highest ROI per $1 spent compared to other content strategies.

On average, for every $1 you spend on your email campaigns, you can expect to receive $40 in return.

That’s why it’s so important for you to get more email subscribers without annoying your website visitors.

But having a huge list of subscribers is useless if you don’t know how to manage your content. If you are sending the same campaigns to everyone on your list, I bet your results aren’t that favorable.

People on your email list shouldn’t be grouped into one category.

Why?

For starters, these people are very different. In addition to their demographic differences, your subscribers will have separate wants and needs.

It’s unlikely you’ll be able to run an email campaign relevant to everyone on your subscriber list.

Irrelevant content is the second most common reason why people unsubscribe from email lists.

You worked hard to get them to sign up, but all of that will be thrown away as soon as they unsubscribe. You need to avoid that.

Email segmentation is a must if you want to deliver relevant mark… Read More

Want more website visitors? Wondering how Messenger bots can help? To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, […]

The post How to Drive Organic Traffic With Bots appeared first on Social Media Examiner.

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Posted by BritneyMuller

Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week’s Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re going over all things log file analysis, which is so incredibly important because it really tells you the ins and outs of what Googlebot is doing on your sites.

So I’m going to walk you through the three primary areas, the first being the types of logs that you might see from a particular site, what that looks like, what that information means. The second being how to analyze that data and how to get insights, and then the third being how to use that to optimize your pages and your site.

For a primer on what log file analysis is and its application in SEO, check out our article: How to Use Server Log Analysis for Technical SEO

1. Types

So let’s get right into it. There are three primary types of logs, the primary one being Apache. But yo… Read More

Social media customer care doesn’t sound like something worth an entire article…

After all, social media has been with us for a while. We know that customer care is important, we have business pages on multiple platforms, we reply to messages and direct tweets, solve tickets, and gradually forget how to use a phone. What else is there to do?

Unfortunately, it turns out that most of us don’t do even that. Social media customer care suffers from a sheer lack of attention. Research shows that brands reply to only 11% of customers. And that’s while we know that customers expect brands to provide urgent and helpful customer support on every platform including social media.

As well, I’m here to prove that social media customer care is a mixture of art and science, as all best things are. It’s there to not just tune down dissatisfaction of a single customer for whatever went wrong, it’s a marketing channel that can attract new clients and make the existing ones come back again and again and, possibly, again.

To get an idea of how to achieve that, let’s turn to brands whose social media customer service is on the absolute top, and look at specific examples that I find… Read More

Who do you recommend?

It’s an innocent question. One that I rarely think about before I ask, whether presented to a restaurant server or posted online in a Facebook group. The answers we receive shape our own opinions, tweak our preferences and cement our decisions. When we ask other people for their recommendations or respond with our own preferences, we do so from a place of trust: trust between people, rather than the trust of an advertisement, spokesperson or brand.  

Millennials are leading the way for person-to-person recommendations. 77% of all millennials have recommended a product or service to someone else in the past month. 

Millennials are 50% more likely to recommend a product or service by word of mouth than the average American. #ChatterMatters
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This data point doesn’t shock me, but the follow up does. Millennials are 50% more likely to recommend a product or service by word of mouth than the average American. Say what?

… Read More