IM Sphere

With the holiday season quickly approaching, your business needs to take steps to prepare for a potential surge in sales.

But you can’t assume people will buy from your brand during the holidays if you sit back and do nothing. The brands able to recognize the latest marketing trends will have success in the coming months.

Consumers are willing and able to spend money during the holidays. It’s a fact.

How you prepare and position yourself will determine how much of the market share your company will control.

Even though the ecommerce industry is a competitive space, there is plenty of money to go around.

In fact, experts predict ecommerce sales to increase by 17-22% during the 2018 holiday season. November 1st to January 31st is considered the holiday season.

I know what some of you are thinking. There are holidays throughout the entire year. What makes the ones during those dates so special?

Research shows consumers say they will spend nearly $800 during the winter holidays:

On average, they spend more money during the winter holidays than during all the other top-spending holidays combined.

It’s the season of giving, and it’s usually a happy time of year. People are feeling generous when buying gifts for their friends and family.

However, the holiday season can be stressf… Read More

Want more website visitors? Wondering how Messenger bots can help? To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, […]

The post How to Drive Organic Traffic With Bots appeared first on Social Media Examiner.

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Do you want to promote time-sensitive sales using Facebook ads? Wondering how to set up Facebook dynamic ads for Black Friday, Cyber Monday, or other seasonal sales? In this article, you’ll discover how to set up your product feed to run Facebook dynamic ads with beginning and end dates. #1: Design Product Images That Reflect […]

The post How to Use Facebook Dynamic Ads for Time-Sensitive Sales appeared first on Social Media Examiner.

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Do you want to promote time-sensitive sales using Facebook ads? Wondering how to set up Facebook dynamic ads for Black Friday, Cyber Monday, or other seasonal sales? In this article, you’ll discover how to set up your product feed to run Facebook dynamic ads with beginning and end dates. #1: Design Product Images That Reflect […]

The post How to Use Facebook Dynamic Ads for Time-Sensitive Sales appeared first on Social Media Examiner.

… Read More

In the last two years, we’ve seen many brands crushing it on social media with Instagram Stories. Instagram Stories create an interesting dynamic for brands because, from the outside, no one can numerically judge the success of their efforts — there is no view count or like count.

However, that doesn’t mean there aren’t clear all-stars when it comes to Instagram Stories. Get inspired by these 9 brands leveraging Instagram Stories in awesome ways.

1. Converse

Just about everyone in America knows Converse as a brand. They’re the original “gotta-have-it” sneaker. You weren’t cool unless you wore Chuck Taylors. But what you may have missed is just how hard Converse works to be “alternative”. Converse’s social team puts real effort into purposefully missing the mark on “cool.”

Frankly, it’s a genius move. The more Converse pushes against “cool”, the more they earn the respect of young Generation Z. Sounds like Classic Converse to me.

Creative aside, marketers should take notice of their Instagram Story strategy. In announcing the rollout of a new shoe collaboration, Converse seamlessly connects their Instagram post content with their Instagram Story content.