IM Sphere

Proving the effectiveness of content marketing can seem daunting. But if you can’t prove your worth to the c-suite, why would they keep investing in you and content marketing?

To prove your value to the c-suite, you need an easy, repeatable method for measuring how well your content marketing campaigns are performing, how they tie back to business objectives, and what you need to do next.

To prove your value to the c-suite, you need an easy, repeatable method for measuring how well your #contentmarketing campaigns are performing.
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It’s time for a content dashboard.

Dashboards have been around a long time. The goal of a dashboard is simple: to convey the most relevant information about something in one easy-to-understand place.

A content dashboard is no different. But how do you create a dashboard that proves the ROI of your content marketing efforts without getting lost in a sea of data? And how do you go the next step to create a content dashboard for you, so you know what you should create next?

Let’s start with a content dashboard for your c-suite (I’ll show you the free template there), and then we will dive into creating an actionable content dash… Read More

Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? To explore how to use emotional messaging to move people to action, I interview Talia Wolf. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover […]

The post How to Create Ads That Move People to Action appeared first on Social Media Examiner.

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Posted by willcritchlow

Questions about URL structure and information architecture are easy to get confused, but it’s an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about each.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hi, everyone. Welcome to a British Whiteboard Friday. My name is Will Critchlow. I’m one of the founders of Distilled, and I wanted to go back to some basics today. I wanted to cover a little bit of the difference between URL structure and information architecture, because I see these two concepts unfortunately mixed up a little bit too often when people are talking about advice that they want to give.

I’m thinking here particularly from an SEO perspective. So there is a much broader study of information architecture. But here we’re thinking really about: What do the search engines care about, and what do users care about when they’re searching? So we’ll link some basics about t… Read More

Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of […]

The post Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9 appeared first on Social Media Examiner.

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If you’re involved with travel and tourism marketing, you need to be on Instagram. In fact, 60% of millennial travelers on social media are active on Instagram, and 48% of Instagram users use the app to find new travel destinations and places to explore*.

60% of millennial travelers on social media are active on Instagram, and 48% of Instagram users use the app to find new travel destinations and places to explore
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Why Tourism Marketers Need an Instagram Strategy

Travel and Instagram are so synonymous that Instagram recently released features that allow businesses to add “Book” and “Reserve” buttons to their feeds. See a photo, then book a vacation — all within one experience.

As Instagram continues to add features, travel brands must evolve their content strategies or risk getting left behind. In-feed booking, carousel multi-image posts, Instagram Stories, swipe up shopping/web links and robust advertising options have all been a boon to tourism and location-based brands, offering more ways to reach and engage travelers. Instagram’s influence on decision-making reinforces that consumers continue to have an appetite for imagery.

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