Is video a key part of your social media strategy? Wondering how to get more visibility for the videos you create? In this article, you’ll discover a step-by-step plan to help you post, promote, and distribute your videos more effectively. Why Your Business Needs a Video Distribution and Promotion Strategy Right now, video is the […]
The post How to Maximize the Exposure of Your Videos: A Strategic Plan appeared first on Social Media Examiner.
The average American receives 121 emails per day and sends another 40.
But that isn’t including promotional emails that clog up their inboxes and make them want to pull their hair out.
Standing out amongst your competition is becoming more than a challenge with saturation and a fatigued audience.
What triumphed as new “growth hacks” for email a few years ago is standard practice today (if they’re still around at all).
But new waves and forms of personalization and segmentation are reshaping the landscape of email marketing as we know it.
And I’m not talking about “Hello Fname,” either. That’s not real personalization.
Here is why personalization and segmentation are email marketing’s saving grace.
Real personalization is reviving email marketing
If you continually browse your inbox, you have probably noticed a dramatic shift in email marketing trends over the past few years.
Emails are becoming better than ever before and used for more purposes than ever before. Anything from promotions to content delivery and building real relationships.
Now that’s not to say that bad emails d… Read More
When it comes to anything done on the Internet, Google is king.
It’s the most popular search engine in the world, with a global market share of 89%.
Each day, 3.5 billion searches are performed on Google. That’s more than 1.2 trillion searches annually.
With so many people using Google to search for information online, it’s more important than ever for businesses to understand the Google algorithm. That knowledge will help them use SEO tactics to drive ecommerce sales.
But Google is much more than just a search engine. The Google Play Store is the official app store for all Android devices. It’s developed, owned, and operated by Google.
Understanding the app store and how it works will help you improve the ranking of your business mobile app.
While you may know how important Google is for searches, you might not be aware of everything else it has to offer.
Google has tons of free tools available for people to take advantage of. As a business owner, you can use these resources to improve your marketing efforts.
I’ve narrowed down the top 15 free Google tools your business can use for marketing. Here they are.
1. Google Drive
Some of you might already be familiar with Google Drive. Maybe you’re using it in your personal life.
But you can use Google Drive to help you with your business as well.
Posted by Emily.Potter
Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator:
I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.
What do you think the EU antitrust case is about?! Or do you suddenly care because it affects your clients?
— Barry Adams (@badams) March 15, 2018
Follow that Twitter thread and you’ll see the sort of back-and-forth these changes have started to create. Is this an ethical move by Google? Did you deserve the business they’re taking in the first place? Will SEO soon be dead? Or can we do what we’ve always done and adapt our strategies in smart, agile ways?
It’s hard to think positive when Google takes a stab at you like it did with this move on Ookla:
Cool. pic.twitter.com/WClX9oZFNO
— Mike Pantoliano (@MikeCP) April 24, 2018
But regardless of how you feel about what’s happening, local packs, featured snippets, and SERP features from Google, properties like Google News, Images, Flights, Videos, and Maps are riding on a train that has no plans on stopping.
To give you an idea of how rapid these changes are occurring, the… Read More
The best way to grow any company is for the customers of that company to do the growing for you. Word of mouth is the most effective (and cost-effective) method of customer acquisition and growth.
In B2B, word of mouth is exceptionally important:
91% of B2B purchases are influenced by word of mouth.
Click To Tweet
.
Why is word of mouth so vital in B2B companies? The relative expense of most B2B purchases outweighs B2C buys. Thus, there is a greater risk associated with B2B decision making. And when risk is higher, customers seek to avoid mistakes. And a primary way buyers avoid mistakes is by seeking the opinions of current customers, via online and offline word of mouth recommendations and referrals.
But what’s fascinating to me is that we know this to be true, in our gut. OF COURSE, word of mouth is important for B2B. Yet, very few companies have an actual strategy for generating customer conversations.
Word of mouth just may be the most important element of B2B success, but scant attention is actually paid to it. Remarkable!
Last week, I had the pleasure of conducting a half-day workshop on Talk Triggers and B2B word of mouth marketing, in cooperation with our friends at Desantis Breindel… Read More
