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Social media traffic spikes a whopping 73 percent during the holidays — just when your team is requesting time off for vacation.
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It’s the most wonderful time of the year! But you might be worrying how you’re going to keep a handle on your social media presence while your team members are taking time off to sip eggnog, unwrap gifts, or indulge in a bit of light gluttony with their friends and family.

It may feel cruel that the season when most of your team is requesting vacation is also the busiest time for social media. Thanks to major shopping days like Black Friday and Cyber Monday, e-commerce is on the brain this time of year. Everyone is out there looking for the best deals and hottest brands, and they’re talking about it; social media traffic spikes a whopping 73 percent during the holidays!

We know that most social media pros are hesitant to take vacation time. The nature of social media requires a nearly round-the-clock commitment, and people often put off taking vacation time to avoid being out of pocket. But with many companies nixing rollover for paid time off (use it or lose it!), the end of the calendar year can bring a flurry of vacation requests … Read More

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? To explore what is and isn’t working for marketers today, I interview Seth Godin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works […]

The post Modern Marketing: Wisdom From Seth Godin appeared first on Social Media Examiner.

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Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week’s episode of Whiteboard Friday.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube’s search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I’ve called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to ch… Read More

Working from home; what once seemed impossible is now a fundamental reality.

So many of us are working from the comfort of our bedrooms. Employers are not seen frowning upon the idea anymore for the productive results they benefit from such employees.

Not only does it save time from commuting and gossiping while at the office, working from home has many other perks for both parties.

However, every benefit comes with a price to pay, and this is no different.

Working from home raises questions about both your mental and physical health.

We have accumulated advice from experts and noted down the best tips for you to stay fit while working from the comfort of your own home.

1. Re-design or invent an office space at home

All you need to do is recreate a working space at your home. This corner should be far from any distractions or comfort.

Keep in mind that your working space should not… Read More