IM Sphere

You’re in a battle for attention. Figuring out the best way to earn attention in a maelstrom of information and entertainment is the great marketing challenge of modern times.

But the answer is obvious: relevancy.

Relevancy is the killer app. Relevancy creates attention.

Relevancy is the killer app. Relevancy creates attention.
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I’ve said it before, and I’ll keep saying it: If you want your content to succeed, it must be somebody’s FAVORITE blog, podcast, video, or haiku in the world.

If you want your content to succeed, it must be somebody's FAVORITE blog, podcast, video, or haiku in the world.
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And to be someone’s favorite, you need to be hyper-relevant.

The trick is, as your audience grows, it can become more difficult to focus, and thus your relevancy wanes. We are constantly working on this issue at Convince & Convert. This is one of the very few online outposts that covers social media strategy, content marketing strategy, digital marketing strategy, word of mouth strategy, and customer experience. That breadth is a plus (I hope), but it also can produce relevancy issues, as we aren’t hyper-focused on… Read More

Do you have an engaged audience on Instagram? Want to convert your Instagram followers into leads? In this article, you’ll discover how to combine calls to action with Instagram features to capture more leads for your business. #1: Link Your Profile Bio to a Lead Generating Landing Page To best capture leads on Instagram, you’ll […]

The post 6 Instagram Lead Generation Tactics appeared first on Social Media Examiner.

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Posted by rjonesx.

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that “correlation doesn’t mean causation.” They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems that those conducting the correlation studies have forgotten this simple aphorism.

We collect a search result. We then order the results based on different metrics like the number of links. Finally, we compare the orders of the original search results with those produced by the different metrics. The closer they are, the higher the correlation between the two.

That being said, correlation studies are not altogether fruitless simply because they don’t necessarily uncover causal relationships (ie: actual ranking factors). What correlation studies discover or confirm are correlates.

Correlates are simply measurements that share some relationship with the independent variable (in this case, the order of search results on a page). For example, we know that backlink counts are correlates of rank order. We also know that social shares are correlates of rank order.

Something that you’ll learn very quickly, especially online, is that branding is of utmost importance.

You need to have a strong and consistent brand to cut through the noise of the Internet. Unfortunately, not everyone has the same kind of budget and wherewithal as big names like Nike, Apple, and Amazon.

What can small and medium businesses, as well as bloggers, startups, freelancers and entrepreneurs do to improve their branding without breaking the bank?

Just as developments like social media, WordPress and WYSIWYG editors have helped to level the playing field, the same can be true with a number of incredible branding tools and resources. Many of these are remarkably cost-effective (or even free!) because they’re designed around a self-serve interface that taps into intelligent automation, machine learning and other evolving technologies.

Are you ready to take your brand to the next level?

1. mysimpleshow Video Creation Tool

Have you heard of LinkedIn dynamic ads? Wondering how to include a person’s name or profile picture in your LinkedIn ad creative? In this article, you’ll learn how to set up a LinkedIn dynamic ad campaign to deliver highly personalized offers. What Are LinkedIn’s Dynamic Ads and Why Do They Matter? LinkedIn’s ad system allows […]

The post How to Use LinkedIn Dynamic Ads appeared first on Social Media Examiner.

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