Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help? To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business […]
The post Revenue Optimization: Maximizing ROI on Your Ads appeared first on Social Media Examiner.
Posted by Whitespark
In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with. In today’s Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Howdy, Moz fans. I’m Darren Shaw from Whitespark, and today I want to talk to you about the local search ranking factors. So this is a survey that David Mihm has run for the past like 10 years. Last year, I took it over, and it’s a survey of the top local search practitioners, about 40 of them. They all contribute their answers, and I aggregate the data and say what’s driving local search. So this is what the opinion of the local search practitioners is, and I’ll kind of break it down for you.
Local search today
So these are the results of this year’s survey. We had Google My Business factors at about 25%. That was the biggest p… Read More
When used properly, Instagram can be a major part of your marketing strategy – and recent trends show that while other social media networks are going through some growing pains, Instagram continues to rise.
In fact, Instagram’s ad revenue is growing four times faster than that of Facebook.
This isn’t happening by accident. Instagram’s audience skews younger and is more highly engaged with online content than users of other social media platforms.
In fact, 59 percent of the platform’s users in the United States are under 30, and among teen users, 72 percent get on Instagram every day.
It’s clear that Instagram has significant potential for marketers who understand the basics of creating high-quality content. But for many, there simply aren’t enough hours in the day to truly dominate Instagram marketing.
Here’s a closer look at how one brand got around this obstacle:
The Challenge
Lucia and Alicia Civile, sisters and co-founders of LACE Photo Media, had a problem …
Though they had gotten off to a strong start with their business of creating branded graphics and pro… Read More
Ever needed to accelerate your marketing plans to meet a goal? Watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey Episode 11 of the Journey explores how the team at Social Media Examiner attempts to stimulate sales by quickly changing course. What […]
The post Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11 appeared first on Social Media Examiner.
Want a better way to evaluate your website’s performance? Wondering how to set goals to mark key points in your customer’s journey? In this article, you’ll learn how to assess the effectiveness of the customer journey on your website using awareness, completion, and engagement goals. #1: Define Goals Along the Customer Journey Before you open […]
The post How to Track Awareness, Completion, and Engagement Goals With Google Analytics appeared first on Social Media Examiner.
