IM Sphere

Every website can benefit from signup forms.

Depending on your business, these forms may vary greatly in their design and purpose.

Some of you are using signup forms to simply collect email addresses for your subscriber lists. Opt-in forms are great for your lead generation strategy.

Other companies rely on signup forms to acquire new customers. Subscription-based businesses need signup forms to generate revenue.

Signup forms improve communication between you and your current or prospective customers. They also allow you to share more information about your company while gaining insight into people who sign up.

Regardless of what you’re using signup forms for on your website, they are useless if your website traffic isn’t converting.

Unlike other customer acquisition strategies you’re probably using, creating a signup form isn’t expensive.

All you need to do is implement some minor changes to your website. Typically, these forms can be updated and embedded in just minutes.

You already spent much time, effort, and money getting visitors to land on your website. Don’t let those efforts go to waste by not improving your conversion efficiency.

This guide is perfect for anyone using signup forms with underperforming conversion rates. It will also help those building new signup forms.

After you review the tips I’ve outlined on this list, you’ll be able to generate more leads, improve conversions,… Read More

Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best? In this article, you’ll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns. Why Combine Custom and Lookalike Audiences for Facebook Targeting? When you advertise on Facebook, you can target your ads to three […]

The post How to Create Profitable Facebook Targeting Audiences appeared first on Social Media Examiner.

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all pages and profiles and Instagram purging fake followers, likes, and […]

The post Instagram Purges Fake Accounts and Engagement: Will It Affect Your Marketing? appeared first on Social Media Examiner.

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To improve your content marketing, you need to stop thinking in terms of content marketing and start thinking in terms of content experiences instead. Here’s why:

The phrase content marketing has become so watered down and generic. Simply calling it content marketing and thinking about it in terms of sharing blogs, publishing articles, emailing ebooks and promoting webinars dilutes how valuable and important content marketing truly is. Content is the blood that runs through the veins of a company. Without it, there is no inbound. No sales enablement. No demand generation. No social media. And no sales too.

UberFlip defines the content experience as this:

A content experience is the environment in which your content lives, how it’s structured and how it compels your prospects and customers to engage with your company.

So starting today, we’re going to shift our thinking to the entire content experience. Because when we shift our thinking to experiences, we change the focus from simply publishing a blog post to personalization, organization, and the entire strategy instead.

What is content marketing if it isn’t about coming up with a strategy to engage your customers to buy your products and serv… Read More

Just like most aspects of marketing and technology, search engine optimization has evolved over time.

Marketing strategies that were effective for your company five or ten years ago may not be as effective today. The same applies to SEO.

Search engines have changed the way they rank websites.

If your company hasn’t been staying up to date with the latest trends, your SEO strategy is outdated.

I see this problem all too often in my consulting work. Many companies still employ old strategies that no longer work.

That’s what inspired me to write this guide.

The outdated tactics on this list vary in terms of how they will affect your business.

Some of these are ineffective but harmless, while others could potentially hurt your SEO ranking.

Every business with a website needs to read this guide. Use it as a reference to see if you’re still using outdated SEO tactics and possibly hurting your SEO game.

1. Exact match domain names

Exact match domains were popular for a while.

With this strategy, websites were able to move up their search rankings very quickly. In some instances, rankings climbed in just weeks or even a few days.

As the name implies, the whole idea behind an exact match domain is that your website matches the keywords you’re targeting. For example:

detroitplumber
garagedoorpartsmiami
bestpizzanewyork

But Google adjusted its algorithm to make exact match domains obsolete. … Read More