IM Sphere

So, by now, I’m sure you’ve heard the term featured snippets. If not, you most certainly have seen them in searches on Google.

But, if you’ve been living under a rock, here is an example of a featured snippet about an online store:

Yes, you noticed, and you understand why featured snippets are so important now. The site with the featured snippet attained “position 0” the nickname of the infamous position before all other search results.

Getting a featured snippet puts you at the front of the pack. With attention spans going down every second, this is conversion gold.

So, now that you understand the power of this concept how the heck do you get your pages into featured snippets? It’s not easy, but, if you follow a few steps when crafting your content, you substantially raise your chances of making it into one.

How do I get my content into Featured Snippets?

Getting your site to pop up for a featu… Read More

As organizations scale, they often have marketing functions sitting in many different areas. Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients. Or perhaps there are many different teams which produce content that should be used across digital properties, like a client of ours which is a trade organization.

In those situations, these organizations benefit from a structure that brings together various groups and sits outside of the regular reporting structure. 

We work with clients to create short-term task forces, but in addition to those bodies, we also work with clients on defining and implementing long-term centers of excellence. 

What is a center of excellence?

Sometimes called a “competency center” or “capability center,” in academia, a center of excellence (COE) brings together people from different disciplines and provides shared facilities/resources. In business, and especially marketing, COEs should go further, in order to do what Gartner describes as, “concentrating existing expertise and resources in a discipline or capability to attain and sustain world-class performance and value.” These long-term groups combine learning and … Read More

Want a fun way to learn more about your audience and customers? Have you considered running your own online quiz? In this article, you’ll discover two tools to design and publish a customized personality quiz on social media. #1: Determine What User Data to Collect With Your Online Quiz An interactive quiz is a unique […]

The post How to Create an Online Quiz for Social Media appeared first on Social Media Examiner.

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Posted by Jeff_Baker

Grab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today.

Again.

Back it on up…

A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton’s blog between January and June of 2018.

We used a technique of writing these articles published earlier on Moz that generates some seriously awesome results (we’re talking more than doubling our organic traffic in the last six months, but we will get to that in another publication).

We pulled this data again… Only I updated and reran all the data manually, doubling the dataset. No APIs. My brain is Swiss cheese.

We wanted to see how newly written, original content performs over time, and which factors may have impacted that performance.

Why do this the hard way, dude?

“Why not just pull hundreds (or thousands!) of data points from search results to broaden your dataset?”, you might be thinking. It’s been done successfully quite a few times!

Trust me, I was thinking the same thing while weeping tears into my keyboard.

The answer was simple: I wanted to do something different from the massive aggregate studies. I wanted a level of control over as many potentially influential variables as possible.

By using our own data, the study ben… Read More

A study by the Spiegel Research Center in 2017 reveals that displaying reviews can increase conversion rates by up to 270%.

Another study by Nielsen and the Better Business Bureau shows that 55 percent of all US adults online “always” or “often” use ratings and reviews to make purchase decisions.

I’m sure even without these two studies, you’d still agree customer reviews are important.

The question is: how can you use them in the content you create? Here are five ways.

1. Add customer reviews to a blog post

Blog posts are the most common form of content available on the internet today. So chances are, your company’s website has a blog where you post useful articles for your customers and/or potential customers.

This is an example from the folks at Zapier where a quote from a review pops up while you scroll through a blog post.

Apart from that … Read More