Want to better understand how your customers interact with your online channels? Have you considered using Facebook Analytics event source groups to find out? In this article, you’ll learn how to set up event tracking and use event source groups in Facebook Analytics to analyze customer behaviors. What Are Facebook Event Source Groups? An event […]
The post How to Use Event Tracking in Facebook Analytics: Event Source Groups appeared first on Social Media Marketing | Social Media Examiner.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube’s rollout of YouTube Stories to more creators. Our special guest is Steve Dotto. Watch the Social Media […]
The post YouTube Officially Rolls Out YouTube Stories appeared first on Social Media Marketing | Social Media Examiner.
Posted by KameronJenkins
When Google says they prefer comprehensive, complete content, what does that really mean? In this week’s episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, guys. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz.
Today we’re going to be talking about the quality of content comprehensiveness and what that means and why sometimes it can be confusing. I want to use an example scenario of a conversation that tends to go on between SEOs and Google. So here we go.
An SEO usually says something like, “Okay, Google, you say you want to rank high-quality content. But what does that really mean? What is high quality, because we need more specifics than that.”
Then Google goes, “Okay, high quality is something that’s comprehensive and complete. Yeah, it’s really comprehensive.” SEOs go, “Well, wait. What does that even mean?”
That’s kind of what this was born out of. Just kind of an explanation of what is comprehe… Read More
With online shopping growing in popularity, retailers need to come up with new ways to keep their customers engaged to drive sales.
Retail stores are no longer just competing with other neighboring shops. Consumers can shop for virtually anything from the comfort of their own homes or even on the go from ecommerce shops.
If your retail business can’t adapt to new technology and the latest trends, you’ll struggle for survival in the coming years.
Beacon technology is definitely something your business should consider using. While the term may sound futuristic and complex, it’s actually quite simple.
You’ll be using beacons to track your customers, similarly to GPS. Although beacons and GPS are often confused and associated with each other, they’re not the same.
GPS technology needs three major components to work:
satellites
ground stations
receivers
Receivers, such as a cell phone or a car, send signals to satellites that calculate the distance between each one. As a result, these calculations can pinpoint exactly where the receiver is located.
Beacons are far less complex.
These devices are small and not very expensive. They run on battery power.
Instead of broadcasting their locations to multiple satellites, beacons simply share their locations with devices capable of receiving their identities.
It’s easy to install beacons throughout your retail store locations. Implementing this technolo… Read More
Do you become a different marketer during the holiday season?
Until holiday season begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and conducted with an innovative spirit. I mean, let’s be honest, you’re really good at this.
Then, out of nowhere, the holiday marketing season takes hold.
Grab your copy of “Holiday Marketing Nightmares Revealed” now.
All of those best practices and innovative, creative ideas take a backseat to what needs to be done for the final push before year’s end. We don’t act like ourselves. We send multiple emails daily. We execute a variety of promotional ideas we would never consider in Q2. We try to tailor our messages in ways we aren’t quite ready to do. The result is a marketing tsunami that results in a lot of noise and a bunch of tired marketing professionals.
Here’s the thing: we know we aren’t ourselves during the holidays… Read More
