IM Sphere

Did you know that the cost of acquiring a new customer is 5X greater than retaining an existing one?

The fact that it costs much more to acquire new customers than to retain them holds true for businesses across all sectors. However, it is especially true for the ever-growing flock of eCommerce companies. eCommerce businesses need to work harder to retain their customers in order to thrive among the immense competition.

But how do you go about doing that? To prevent your customers from switching over to your competition, you need to create smooth and flawless experiences for them. Only then will they consider choosing you over another brand that offers the same products at comparable prices.

There are many different factors that set top eCommerce businesses apart from others. These include the user experience, product pages, shipping, and return policies. It isn’t enough to get your customers to browse through your catalog. To encourage them to buy, you need to offer them something attractive.

Let’s take a look at how free shipping can help you grow and retain your customers.

Simplify the shipping process

Good products and cheap pricing … Read More

Want to send Instagram stories to a segmented list of followers? Have you heard of Instagram’s Close Friends feature? In this article, you’ll discover five ways to use your Instagram close friends list for your business. What Is the Instagram Close Friends List? While most users have long enjoyed the simplicity of Instagram’s interface, one […]

The post How to Use the Instagram Close Friends List for Business appeared first on Social Media Marketing | Social Media Examiner.

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing Talk Show, we explore the major Facebook and Twitter marketing news of 2018. […]

The post Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018 appeared first on Social Media Marketing | Social Media Examiner.

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Pretty much every single web host out there can run WordPress, and run it just fine. But the very best web hosting for WordPress will be from a fully managed WordPress host.

“Managed WordPress” means the infrastructure your site is hosted on was tailor-made for WordPress, and everyone working behind the scenes has WordPress expertise. As a result, your website will be significantly faster, more stable, and more secure than on a typical shared hosting plan. Customer support will be more knowledgeable and more nuanced. And, a lot of the technical aspects of keeping your website up and running is done for you — no web admin know-how necessary.

The best out there is WP Engine.

5 Best Managed WordPress Hosts

WP Engine – Quick Sprout Pick
Flywheel – Runner-Up for Small Websites
Kinsta
Pressable
Liquid Web

Managed WordPress hosting is significantly more expensive than shared web hosting — we’re talking $30–100/month versus $4–15. It’s designed to deliver superior performance to WordPress sites, no matter how big or complex or heavily trafficked. And because a lot of the backend site and server maintenance is done by the host, it delivers superior support to those sites’ owners, too. For businesses that can’t afford any glitches or downtime, and people who don’t have the resources to update, tin… Read More