IM Sphere

Every business needs to strive for growth.

This isn’t a secret. However, many business owners hear growth and they jump to customer acquisition strategies, new product launches, and ways to increase their conversion rates.

All of these tactics are great for your company growth. But, they’re not the only way to boost revenue and grow your business.

You can also grow when you make more money with your existing products, services, and conversion rates simply by increasing your average order value.

Are you currently tracking this metric? It’s easy to calculate with this formula.

How to calculate your Average Order Value (AOV)

In order to increase your AOV, you need to encourage your customers to spend more in each transaction. Sounds great in theory. We’ll walk you through how to actually accomplish it.

There are tons of ways to get your current customers to spend more each time they shop. One of the best methods for increasing AOV is with product bundling. This marketing tactic employs a combination of upsells, cross-sells, and discounts. It also helps you generate more profit by focusing on your pricing strategy.

Basically, the psychology behind product bundling entices people to spend more with e… Read More

As 2018 quickly comes to a close, many marketing teams are reflecting on everything that happened over the past year. Trends came and went, new technology emerged, and many brands taught us what to do (and what not to do) in today’s quickly changing marketing space.

Of course, one of the biggest trends that seems to only be getting more and more popular is influencer marketing. According to Linquia’s report on the State of Marketing in 2018, 39% of businesses increased their budget specifically for influencer campaigns this year, and the majority of teams ran more than five influencer programs per brand throughout the year.

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We know that influencer marketing can boost your website traffic and increase the number of brand… Read More

Want more Twitter users to see your videos? Wondering what your Twitter video ad options are? In this article, you’ll discover how to set up a video ad campaign on Twitter. Two Types of Twitter Video Ads Twitter offers two types of video ad campaigns: in-stream video views and promoted video views. In-stream video ads […]

The post How to Set Up Twitter Video Ad Campaigns appeared first on Social Media Marketing | Social Media Examiner.

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How are you celebrating the New Year? By catching up on these popular posts from our blog, I hope.

Back by popular demand, these are the most popular posts of the year, voted by you, trusty visitors and readers. Big thank you to our contributors, including Jessica Gioglio, Kayla Matthews, Barry Feldman, and Shane Barker, for sharing their insights on the best marketing advice of the year.

13 Critical Podcast Statistics of 2018

If you’re a content marketer, you already know how crazy people are for stats. And this post is no exception. Our 3rd annual version of this post killed it again this year! If you’re not convinced of the benefits of podcasts as part of your content marketing strategy, you will be now.

6 Ways to Use Hashtags in Instagram Stories

Are hashtags in Instagram stories a bit of… Read More

With the new year around the corner, it’s a natural time to review your marketing budget for 2019 and start thinking about how much spend you will allocate to planned campaigns and marketing activity.

For many marketers, this means a focus on digital channels but interestingly, non-digital channels still hold a huge amount of influence in today’s internet driven world.

Of these, promotional marketing could be seen as one of the most consistently successful at both driving sales and brand presence.

From handouts at trade fairs through to well-planned product launches, it helps to know what your customers are looking for in the promotional space and to recognize the trends.

What do customers value from promotional materials? Are they interested in utility and practicality or is it the aesthetics and style that will impress them more?

Another factor is the growing issue of recycling and conscious consumerism which are now shaping promotional material trends.

Are your products eco-friendly and if not, could they actually be damaging your brand?

In this article, I want to have a closer look at some of the trends that are emerging in promotional marketing a… Read More