Looking for an exciting way to reach a specialized audience? Have you considered a social media campaign collaboration? In this article, you’ll discover how to partner with another brand to promote products and services to your respective audiences. Why Run Joint Social Media Campaigns? The pace and competitiveness of social media marketing often narrow our […]
The post How to Plan a Social Media Collaboration appeared first on Social Media Marketing | Social Media Examiner.
What is Keyword Intent?
Keyword intent represents the user’s purpose for the search. It’s what the user is likely to do when searching for a particular phrase. Or, to be more precise, it’s what we think the user is likely to do since we cannot always be sure.
Keyword intent is undoubtedly the most important concept when it comes to keyword research. It helps you meet the users’ needs better and match your content and landing pages to their intentions. Analyzing keywords by intent is thus your first step when diagnosing conversion issues when it comes to search referrals.
Analyzing keywords by intent should be your first step when diagnosing conversion issues.
Click To Tweet
The 4 Types of Keyword Intent
There are four types of keyword intent:
Commercial “high intent” intent
Informational intent
Transactional intent
Navigational intent
Let’s quickly see what each of these means.
1. Commercial, or High, Intent
This type can also be referred to as “buy now” intent. It signifies a strong intention on the part of the searcher to act (to buy, join, subscribe, etc.). Usually, these will be keyword phrases containing the following modifiers:
Buy … Read More
Posted by KameronJenkins
What is it you do again?
It’s a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don’t have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superhero.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey guys, welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz. Today we’re going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch.
So essentially, a couple of weeks ago, I was on Twitter and I saw John Mueller. He tweeted, “Hey, I meet with a lot of developers, and a lot of times they don’t really know what SEOs do.” He was genuinely asking. He was asking, “Hey, SEO community, how do you describe what you do?” I’m scrolling through, and I’m seeing a lot of different answers, and all of them I’m resonating with.
They’re all t… Read More
Hiring a new employee represents a significant expense and risk for any business.
Paying recruiters, funding an interview process, vetting candidates and providing onboarding and training are all part of the costs of hiring a new employee. And, there’s no guarantee that a new hire will stick around long enough for the company to create a return on that investment!
So how can companies ensure that they hire the right person for the job the first time?
Pay attention to these 10 key attributes shown by the top job candidates during your next interview process and you’ll know exactly when you’ve found a great candidate for a role at your organization.
1. Creates a good first impression
Image Source
You shouldn’t always judge a book by its cover, but a job interview can be a time to do just that.
The goal of any candidate interviewing … Read More
Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? To explore why marketers should care about taking care of customers, I interview Shep Hyken. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social […]
The post Social Customer Care: Why Marketers Should Care appeared first on Social Media Marketing | Social Media Examiner.
