Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target? In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences. #1: Brainstorm a List of Interests If you don’t have a customer persona to work from, the first step […]
The post How to Discover New Audiences for Your Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.
Every business needs an active social media presence. This statement holds true whether you have a small, medium, or large company. In fact, it’s more important for smaller businesses than large ones.
Big brands like Apple and Nike are already household names. If they stop using social media right now, they’ll probably still generate sales.
But you can’t make a sale to people who don’t know who you are yet. Just like you can’t rely only on foot traffic to your brick-and-mortar store, if you operate online, you can’t rely solely on people navigating to your website.
That’s why you need Instagram as a marketing tool.
Honestly, if you’re not currently using Instagram, you’re behind: 71% of businesses are already using Instagram as a marketing channel. But it’s not too late to get started. That’s the inspiration for this guide.
According to Instagram’s user data, 80% of accounts follow a business. It’s obvious that people are willing to follow and engage with brands on Instagram. The key for you as a small business marketer is to figure out how to take advantage of this opportunity to drive growth for your company. This article explains some beginner strategies to stimulate business growth on Instagram and teach you ways to convert your followers into customers. If you’ve created an Instagram profile, but it isn’t active or effective, you can benefit from this information … Read More
Are you familiar with the term compound interest?
Relax, I’m not about to take you through a complex mathematics lesson…
Instead, I’d like to show you how a long-standing mathematical term – compound interest – can be related to content marketing and its successful application for your business.
What is compound interest?
I’ll try to make this as simple as I can – hopefully!
Let’s assume you have $1000 cash you are willing to invest in a fixed deposit with your bank.
Let’s assume again that you will be getting 10% interest on your fixed deposit annually.
If you invest this for say 20 years, your accrued interest would be $2000 independent of your invested principal of $1000.
In simple terms, you have turned $1000 into $3000 using the concept of simple interest.
What this means is that you have earned interest of $100 every year in passive income.
See how it looks like:
The… Read More
Gen Z (ages 13 to 22, as of 2018) is the first truly wired generation.
Constant connectivity to their friends and a multitude of information sources give this demographic group an extraordinary array of options when making choices.
Word of mouth is a key driver of buying among all generations. In fact, 50% of all Americans say they would choose word of mouth if they had to pick just one source of purchase information.
However, research reports from our team at Convince & Convert Consulting and from the Center for Generational Kinetics find that word of mouth is even more powerful when Gen Z decides what to buy.
Note that we help companies create new customers with word of mouth. The Center for Generational Kinetics helps companies capitalize on the business ramifications of generational differences.
Drawn from Chatter Matters: the 2018 Word of Mouth Report and The State of Gen Z 2018, here are 11 new Gen Z statistics that demonstrate how vital word of mouth is to this emerging generation.
48% of Gen Z has made a second-person word of mouth recommendation
“Second-person” word of mouth is when an individual makes a recommendation not because of their personal experience, but because a fri… Read More
Are you wondering what some of the brightest minds in marketing think about the future of the industry? Concerned about how marketing will change this year? Find out what Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner, and other top marketers see on the near horizon. #1: Smart Audio Requires Integration From a purely data-driven […]
The post 10+ Marketing Predictions for 2019 From Top Marketers appeared first on Social Media Marketing | Social Media Examiner.
![How Gen Z Uses Word of Mouth [11 Statistics]](https://internetmarketingsphere.com/wp-content/uploads/2019/01/1864-thumb.png)
