Do you want to improve your fan engagement? Wondering how to turn fans into superfans? In this article, you’ll discover how to encourage your fans to engage with your business in deeper, more meaningful ways. Why Does Fan Engagement Matter to Marketers? Most definitions of brand engagement agree that it represents a relationship between a […]
The post How to Turn Fans Into Engaged Superfans appeared first on Social Media Marketing | Social Media Examiner.
There are so many components to a killer website design. But all too often I see people overlook minor details, like typography.
I know what some of you might be thinking. How important can a website’s font really be?
Believe it or not, something as simple as choosing the right font can have a major impact on conversion. Plus, website fonts affect the overall appearance of your site.
Now it’s unlikely that you’ve been on a website and thought, “Wow! I absolutely love this font!”
This just isn’t something that our minds are trained to look for and I’m not expecting you to find a font that’s going to “wow” your website visitors. But, I can guarantee that you’ve been on websites that have fonts that were generic, unappealing, difficult to read, or felt out of place. You obviously don’t want people to have that impression of your website.
Why your website font matters
Here’s something to consider: different website fonts can change the reader’s perception of a particular topic.
Errol Morris conducted a survey in an article published in The New York Times in 2012. He included a passage from a book that claimed we live in an ear of unprecedented safety, and followed the passage up with two questions:
Is the claim true? (yes or no)
How confident are you with the answer? (slightly, moderately, very)
As it turns out, Morris didn’t care about anyone’s opinion. He just wanted to know if the font could … Read More
Social media marketing is great for reaching new people. Email marketing is awesome at making them convert.
If you see an opportunity here, you’re correct.
Customers need to encounter a brand up to 12 times before making a purchasing decision. Companies that integrate email with social media marketing can achieve that milestone sooner.
In the process, they build customer loyalty, drive engagement and generate brand recognition. Pretty cool, huh?
What’s best, it’s simple to make them work in tandem in a cost-effective way. Here are some tips to get you started.
Tip #1: Combine email and social media to build a stronger brand
Potential customers seek brand integrity. It implies that the company is trustworthy and pays attention to detail.
So what happens when two marketing teams don’t talk to each other? Email and social media start speaking very different languages.
Your brand consistency suffers. The emails you send are fun and informal. But the Facebook page is all serious business.
The whole branding becomes a bit weaker – and you lose potential customers as a result.
But syncing up the language of you… Read More
Want to promote time-sensitive events and offers on Instagram? Wondering how the Instagram countdown sticker can help? In this article, you’ll learn how to set up the Instagram countdown sticker in stories, and find four ways to use the sticker for marketing. What Is the Instagram Countdown Sticker? Instagram has long been known for sharing […]
The post How to Use the Instagram Countdown Sticker for Business appeared first on Social Media Marketing | Social Media Examiner.
Succeeding in life isn’t an accident.
It is often the outcome and results of developing life skills that are discovered, nurtured and acted on over decades.
But often our parents, family and school teachers never told us.
The curriculum often didn’t include anything much beyond the 3 “R’s”. And learning by rote and committing facts to memory was the education that was often demanded.
In today’s world Google has provided us with a global memory bank and resource that means that memorizing is a life skill not much in demand.
So what are 6 core life skills that you need to learn, nurture and nourish if you want to succeed?
1. Quality relationships
In our crazy busy digital world and modern society we are often told that more is better.
The media bombards us with messages telling us that if we have or buy “this” we will be happy.
We are told that life will be a nirvana if we are, slimmer, fitter and more attractive.
Modern society is often saying.
More money, more stuff and….just more.
The problem?
The more you have the more you have to worry about and the more anxious you become.
You become afraid of losing it. That’s why we insure things.
We worry about ha… Read More
