IM Sphere

If we’ve learned anything from online marketing and running a business on the internet, it’s that there are always new and exciting ways to make money online.

Not only are there different traffic sources to benefit from, offers to promote, and many different ways to monetize the content on our sites – there are also many ways to replicate, split test and tweak such campaigns and money making methods as well.

With all of this in mind, one of the best ways to continue to find success online and improve profits month after month is to study other case studies and reports from competitors and big name brands who have already gone through the process.

There are two big reasons why this is a must for everyone to pay attention to:

Oftentimes, companies with a lot of money to burn will release case studies and reports to gain more exposure for their branding. In most cases, they’ve likely spent hundreds of thousands of dollars, or sometimes even millions, on their data reports and case studies. This makes for an excellent and free opportunity for you to learn and benefit from their money.
The other reason is that it’s way too fast a… Read More

According to the Business Dictionary, Word of Mouth Marketing is:

Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal communication.

We define Word of Mouth Marketing a little differently here at Convince & Convert:

Turning your customers into your most effective sales and marketing asset by doing something they don’t expect, thus giving them a story to tell.

But as a practical matter, that’s not quite nuanced enough either. Because even when you succeed in getting your customers to talk about your business, there are still two different types of word of mouth: reactive word of mouth, and proactive word of mouth.

To achieve either, you need to first understand that competency doesn’t create conversation. When you do exactly what your customers expect and anticipate you will do, they do not mention that to anyone because there is no STORY there.

I have never said — to anyone — “Hey, let me tell you about this perfectly adequate experience I had r… Read More

Want a better understanding of Google Analytics? Wondering why Facebook and Google Analytics sometimes report different results? In this article, you’ll learn how Google tracks traffic and conversions and how to resolve discrepancies between Google Analytics and Facebook Ads Manager. What Is Traffic and Conversion Attribution? To understand what attribution is and how it works, […]

The post How Google Analytics Attributes Traffic From Facebook appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Posted by OliviaRoss

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. The goal is for a customer to not only choose you but to keep choosing you over and over again with repeat purchases. By understanding where your customer is in the funnel, you can better move them through that funnel into a reoccurring sale.

What is the conversion funnel?

The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. converts). This process is often described as a funnel because you’re guiding the customer toward yo… Read More

You invest your energy and hard-earned money into implementing the best SEO strategies for your business.

But how will you know if they’re driving the desired results or not?

The answer is an SEO Audit. It’s the best way to analyze your SEO strategies.

The world of SEO is extremely dynamic in nature. The SEO strategies that work now, might not be useful six months from now. Google and other search engines frequently update their ranking algorithms, and so, an SEO audit will help you stay abreast of the changes.

You should conduct SEO audits at least twice in a year. This will help to ensure that your website is up-to-date with the latest developments in SEO. You can use various SEO audit tools to perform an SEO audit and improve your search engine rankings.

Here are the various aspects of SEO you need to audit.

Technical Audit Checklist

A technical SEO audit is very important as it can improve your search engine rankings. Here are the components of technical SEO that you need to consider in your SEO audit.

Create a mobile-friendly site

This year, Google introduced the Mobile First Index. This means that if your website is not responsive to mobile devices, then it might not rank well. So, … Read More