IM Sphere

Electronic shopping has its roots back in 1979 when an English inventor connected a modified TV to a computer, which was capable of transaction-processing, via a telephone line to build the foundation on which the whole eCommerce industry is built.

From buying clothes for a special occasion to booking a cab to reach your destination – most transactions are done on an eCommerce platform. And as you may have noticed, some of the biggest entrepreneurs of recent times are the owners of successful eCommerce businesses.

It goes without saying that eCommerce sites have entered each and every household located in not just the US but also across various countries of the world. And marketers are now focusing on eCommerce trends to decide what should be their marketing strategy to improve sales and conversions in the upcoming months. While some trends are as clear as day, others require a little research and observation.

Well, if you are willing to learn about the latest trends in the eCommerce landscape, you have come to the right place. Here are some of the most crucial eCommerce trends that are going to decide the future of the eCommerce industry.

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Is your website traffic converting? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey explores how Social Media Examiner made the decision to fully abandon Pinterest, despite receiving lots of traffic from the platform. Watch how they […]

The post Goodbye Pinterest: The Journey, Season 2, Episode 18 appeared first on Social Media Marketing | Social Media Examiner.

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Need to add more video to your marketing? Wondering how to use video strategically? In this article, you’ll discover tips and easy-to-use tools that will help you incorporate video into your marketing campaigns. #1: Align Video Content With Your Social Media Marketing Objectives Any content you create for your social media channels should ideally serve […]

The post How to Develop a Social Video Strategy: Tips and Tools appeared first on Social Media Marketing | Social Media Examiner.

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Posted by RobinRozhon

I use web crawlers on a daily basis. While they are very useful, they only imitate search engine crawlers’ behavior, which means you aren’t always getting the full picture.

The only tool that can give you a real overview of how search engines crawl your site are log files. Despite this, many people are still obsessed with crawl budget — the number of URLs Googlebot can and wants to crawl.

Log file analysis may discover URLs on your site that you had no idea about but that search engines are crawling anyway — a major waste of Google server resources (Google Webmaster Blog):

“Wasting server resources on pages like these will drain crawl activity from pages that do actually have value, which may cause a significant delay in discovering great content on a site.”

While it’s a fascinating topic, the fact is that most sites don’t need to worry that much about crawl budget —an observation shared by John Mueller (Webmaster Trends Analyst at Google) quite a few times already.

There’s still a huge value in analyzing logs produced from those crawls, though. It will show what pages Google is crawling and if anything needs to be fixed.

When you know exactly what your log files are telling you, you’ll gain valuable insights about how Google crawls and views your site, which means you can optimize for this data to increase traffic. And the bigger the site, the greater the impact fixing these… Read More

When it comes to getting your website ranked, you need to take advantage of as many SEO hacks as possible. Creating a sitemap is one technique that will definitely help improve your SEO strategy.

What is a sitemap?

Some of you may be more familiar with this than others. I’ll give you a quick crash course on the basics of sitemaps before I show you how to build a website sitemap on your own.

Simply put, a sitemap, or XML sitemap, is a list of different pages on a website. XML is short for “extensible markup language,” which is a way to display information on a site.

I’ve consulted with so many website owners who are intimidated by this concept because sitemaps are considered a technical component of SEO. But in all reality, you don’t need to be a tech wizard or have a tech background to create a sitemap. As you’ll learn shortly, it’s really not that difficult.

Why do you need a sitemap?

Search engines like Google are committed to displaying the most relevant results to people for any given search query. In order do this effectively, they use site crawlers to read, organize, and index information on the Internet.

XML sitemaps make it easier for search engine crawlers to read the content on your site and index the pages accordingly. As a result, this increases your chances of boosting the SEO ranking of your website.

Your sitemap will tell search engines the location of a page on your website, when it was updated, the up… Read More