IM Sphere

In 2019, websites can no longer afford to ignore search engine optimization.

Nearly all internet activity starts with search: 93% of all Internet experiences start with a search engine and 39% of ecommerce traffic across the world comes from search. Most businesses have recognized this and adapted accordingly — 61% of companies named SEO as their biggest priority last year.

Sure, you can generate leads with PPC campaigns and pay to be a top result. But 80% of people say they ignore the advertisements in search results.

Take a moment to analyze your own habits. When you want to do something online, where do you start? If you’re anything like me and the majority of internet users, you start with a search engine. You type in some keywords or phrases and probably don’t scroll past the first few results before clicking on a site. Sounds about right then, that the first five SERPs receive 67.6% of all clicks.

In short, you need to be prioritizing SEO and be a top result if you want to have any chance of driving organic traffic to your website. But if you aren’t an SEO expert, where do you begin?

Fortunately, there are plenty of great SEO tools available. If you have a WordPress site, there are a number plugins you can install that will really help you out. Which ones? That’s exactly why I developed this list of the best SEO plugins for WordPress. It details my top 8 plugins and how they’ll help you improve your SEO.

1. Yoast SE… Read More

Your website is your content hub. It is the single source of truth for your prospects and clients; it is your most powerful tool to guide their customer journeys and sway their mindshare in your favor.

All your social media activities, paid and organic, tie back to your website. All your PPC campaigns, email campaigns, lead generation campaigns, and newsletters are tethered to the website. It houses all your microsites and landing pages for events, products, services, and campaigns.

And yet, most websites get a majority of their traffic share from search engines.

Image Source: Internet and telecom traffic share – Moz

Spending too much time managing your Facebook ad spend? Want to manage your Facebook advertising campaigns more efficiently? In this article, you’ll discover how to use Facebook’s automated rules to save time managing Facebook ad performance. Why Use Facebook Automated Rules to Manage Facebook Ad Campaigns? There are two main phases of Facebook advertising: setup […]

The post How to Use Facebook Automated Rules to Manage Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

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The modern buyer journey is changing and becoming increasingly more social. At the same time, a buyer’s trust in brand messaging is at an all-time low. More than ever, consumers (both B2C and B2B) are seeking out authentic feedback in social media as part of their decision journey. Simultaneously, brands are encouraging employees to become that trusted voice through employee advocacy programs.

In their recent report, Employee Advocacy 2.0: Leveraging Influence to Drive a Connected Organization and Employee-Led Buyer Journey, Onalytica (with help from Tribal Impact) produced a thorough guide to help companies build and optimize these programs while avoiding common missteps.

Employees Are Powerful People

The reason employee advocacy is so impactful is because of an employee’s unique position within the company. They know all the details of the brand and product and are usually perceived as having valuable “insider information” to share.

“Employees have the potential to be brands’ biggest champions and can be the key connectors between your brand and the market influencers.”

According to LinkedIn, employee-shared content is regarded as … Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube recommendations and Facebook group membership changes with guests Owen Video and Bella Vasta. Watch the Social […]

The post Facebook Group Changes: How the Invited Category Impacts Groups appeared first on Social Media Marketing | Social Media Examiner.

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