IM Sphere

In 2019 something strange happened to the world. The Covid 19 virus struck. While much of the virus dynamics and its aftermath will go down in the annals of history, what will also be important is how we went about living with the new work (and world) order created by Covid. 

The new world order challenged several businesses. Travel, hospitality, and retail businesses that depended on human contact felt the punch almost immediately. That said, these were the companies that probably understood the impact of the crisis early on. These were the companies that realized it was imperative to communicate openly and transparently with customers and stakeholders to instill confidence. For instance, global eCommerce companies announced a depleted staff presence to communicate a possible delay in deliveries. 

The pandemic forced companies to relook at their work policies. But this relook was not restricted to just working but also to ensure that a work-life balance was maintained. Communication executives were in overdrive disseminating messages of wellbeing at regular intervals to their internal and external stakeholders. 

Most of these messages were directed to the customers, employees, and governm… Read More

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You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. It’s taking a lot more than just simple traditional market… Read More

Go behind the scenes at Service Direct and Atlassian as they reveal the results of their carefully planned content operations changes. Then, use Facebook’s accidental experiment to check your own content operations resilience. Continue reading →

The post 3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown appeared first on Content Marketing Institute.

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Take a peek into the Convince & Convert team messaging threads and you’ll find us sharing all sorts of research and new data. In fact, when the Rival IQ 2021 Social Media Benchmark report was first released, Corynn shared it with the note,  “TL;DR–everyone needs more car… Read More

As Google crawls your site, it searches for anchor text. Done well, that content signals relevancy and authority. Done poorly, it can sink your content in the eyes of Google (and readers). Continue reading →

The post Drop Great Anchor Text To Keep Your SEO Strategy Afloat appeared first on Content Marketing Institute.

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