Business partnerships are like marriages.
Except that they fail at a significantly higher rate – 50% of marriages end in divorce while 70% of business partnerships ultimately fail.
It’s enough to make you wonder if it’s even worth getting involved in a business partnership.
Still, there’s no denying the power of partnerships for building massive and memorable brands…
Microsoft – Paul Allen & Bill GatesApple – Steve Jobs & Steve WozniakP&G – William Proctor & James GambleHP – Bill Hewlett & Dave PackardFacebook – Mark Zuckerberg & the Winklevoss Brothers
That’s because – done right – business partnerships have some big benefits: accountability, comradery, twice the bandwidth, and twice the number of skills (assuming two partners).
So how do you “do it right”?
Here are 3 tips from “partner-preneurs” who’ve kept the clock ticking.
1. Create crystal clear terms
All good partnerships start with a contract.
(Whether it be marriage or business)
Ryan Dossey, the founder of Ballpoint Marketing and Call Porter, has been in business wit… Read More