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Visual search is rising. Gartner predicts that eCommerce brands that optimize for voice and visual search have the potential to increase profits by 30%.  Although it’s only a prediction, keeping your business up to date and using new marketing tactics is essential and a must-do step for brands.

In fact, online shopping has become a trend and people feel more comfortable buying things online rather than going to the markets. They love the click and buy process that is so easy and comfortable.

It is time to optimize your eCommerce site for visual search to increase your sales, boost revenue, and grow your customer list. In this article, I am going to cover everything about visual search and how to properly optimize your content to maximize your profits with existing traffic.

What is visual search?

Visual search is when a user searches for something by an image, rather than a keyword.

Visual search makes it easier

When you don’t know what you are looking forWhen you are looking to match a particular styleWhen your search query is way too long and complicated.

It is a more targeted and user-friendly form of search. A user starts a search by pointing the cam… Read More

While most applicant tracking software options require paid plans, SmartStart is free to use for up to 10 active job listings at a time. 

This free software is a game-changer for smaller businesses, nonprofits, and businesses looking to scale back their hiring budgets. 

And while SmartStart is free, it still offers plenty of helpful features that can save time and make the hiring process easier and more effective. 

Whether you’re looking to attract better quality candidates or want to improve the communication and collaboration within your HR department, SmartStart can help. 

SmartStart isn’t ideal for large businesses with high-volume hiring needs, but it’s an efficient and affordable option for many smaller businesses that are hiring more slowly. 

Read on to find out everything you need to know about SmartStart, and find out if it’s right for you.

SmartStart Pros and Cons

Pros 

Free for up to 10 active job postsCreate your own career websiteEasy job posting and sharingIntuitive, clean dashboardMobile app available on Android and iOSFlexible, secure, modern platformEasy upgrade to a paid plan available

Cons

Limited to 10 active job postsNo phone supportNo ability to hire through the platform

Visit SmartStart

Creating content from variations of the same tale for months sounds like a recipe for disaster. Yet it’s a formula that keeps Hallmark viewers bingeing its movies over the holidays (and all year). Here’s how to learn from – and improve on – the network’s success. Continue reading →

The post Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series appeared first on Content Marketing Institute.

… Read More

Learning how to strategically manage human capital is something worth studying closely, especially if you’re pivoting your career into HR or angling for a promotion in an HR department.

Taking in-person seminars may be prohibitive, though–you may not have the time, the money, or the ability to travel. But this doesn’t mean learning about this topic can’t be done.

There are plenty of knowledge-rich online courses, some even taught by prestigious universities, that you can take online for less money and at your own pace. Below, I review some of the best HR courses available to you.

Read on to find the one(s) that will best help you reach your learning goals. 

The Top 5 Best Human Resources Courses

Administrative HR for Beginners, by Udemy – Best for Entry-Level HR ProfessionalsHR Management: HR for People Managers Specialization, by Coursera – Best Self-Paced CourseHR Management and Analytics: Unlock the Value of Human Capital, by Wharton School of Business – Best For Elite-Level PrestigeHuman Resource Management, by Harvard University – Best Academic Course Strategic HR Management, by MIT – Best Free HR Course 

#1 – Administrative HR for Beginners, by Udemy – Best Course for Entry-Level HR Professionals

Visit Udemy

An employee’s compensation package includes more than just salary. Items like health insurance, paid time off, and retirement plans are all key components of overall compensation. 

As a business owner, you can profoundly shape your employee experience by providing generous employee benefit plans. But before you do that, you have to take care of the hard bits, like financial planning, selecting the best benefits, and other key considerations.

Benefits administration software can help. These tools tailor and administer employee benefit plans that meet your needs and attract and retain top-level talent.

But choosing the best one for your business needs can be complicated. I’ve researched the options on the market today, and identified the five best employee benefit plans.

Read on to find the one best suited to your business needs.

The Top 5 Best Employee Benefit Plans

Gusto — Best for Companies With Limited WorkforcesADP — Best for Companies With More Than 50 Employees BambooHR — Best for Tracking BenefitsZenefits — The Best for On-the-Go AccessGoCo — Best for Automatic Benefits Enrollment

Wondering which one would make the best fit for your employees? Read on as we discuss these software tools in more detail below.

#1 — Gusto — Best for Companies With Limited Workforces

Visit Gusto… Read More