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Standing out amongst the crowd is challenging for many businesses. Marketplaces are overcrowded and highly competitive. Brands must stay on top of their game to survive.

Logo and brand identity services are here to help. These services enable companies to reposition their branding, keep them relevant, and can assist them in staying up to date with the latest consumer trends.

The Top 5 Best Logo and Brand Identity Services

Ramotion — The Best for Winning Website DesignMucho — The Best for Brilliant Brand NarrativesLooka — The Best for Quick Logo DesignC42D — The Best for In-Depth Brand AuditsCatchword — The Best for Scroll-Stopping Brand Names

Now you know our top picks, let’s take a closer look at them.

#1 – Ramotion — The Best for Winning Website Design

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Custom landing pages and layout designs10 years of experienceFull UX auditCohesive front-end development
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The average eCommerce cart abandonment rate is 69.57%… it rises to over 85% on mobile!

Not that I need to spell it out, but that means for every 10 people that visit your website and add a product to their cart, 7 are deciding not to complete the purchase.

I’m not talking about casual website viewers, either. These shoppers have browsed your products, selected one (or several) they like, and then got cold feet at the very last second. They’re ready-to-buy leads.

If you consider these statistics over a larger sample size, things start to get scary. Hundreds of people could be abandoning carts on your Shopify store, costing you thousands of dollars every month.

What can you do about it?

Well, there are dozens of abandoned cart recovery strategies for Shopify stores. Some involve remarketing, others email follow-ups, and almost all of them utilize Shopify apps to re-engage with lost customers.

We were lucky enough to get our hands on SuperLemon’s WhatsApp Support App for today’s review. It’s one of the highest-rated automated abandoned cart recovery apps on the Shopify marketplace, and we were super-impressed with… Read More

What’s your brand’s content score? Not sure? Use content scoring to find out. This balanced and actionable tally will help you evaluate quality, performance, and more. Here’s how to do it. Continue reading →

The post How To Set Up a Content Scoring Process for Better Decisions appeared first on Content Marketing Institute.

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Businesses that store records and files can use database software to retrieve and maintain those records. Database software delivers a simple means for sharing, analyzing, and accessing data for multiple reasons. 

With the right database software, a business can customize the database to meet its needs. Database software can store all of the business’ data and give employees access to it, eliminating the need for multiple copies of the data that lead to inconsistencies and errors.

The Top 6 Best Database Software Tools

Knack – Easiest Database Software to UseOracle Database – Best Database Software for Variable Use CasesMicrosoft Azure SQL – Best Pay-As-You-Go Database SoftwareIBM Informix – Best Database Software for ScalabilityTeamDesk – Best Customizable Database Software for BeginnersTablePlus – Best Built-in Security for Database Software 

#1 – Knack – Easiest Database Software to Use

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No programming skills neededEasy to customizeDozens of templates availableFully cloud-based software
Try for 14 days free

The new year is here, which means businesses are reevaluating goals, budget constraints, and roadmaps for the upcoming year. It’s an excellent opportunity to redirect company efforts and eliminate inefficiencies. Unfortunately, in most cases, product, marketing, and sales goals are far from aligned as department heads compete with one another for resources or priority.

It’s a story almost as old as time. Product creators continually want to innovate and make the best product possible. Meanwhile, your marketing team wants to increase visibility no matter the cost. Your sales department may wish to do whatever is most profitable in the short term, even if that doesn’t gel with the needs of other teams.

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Although these goals seem inherently opposed, there are ways to make them work together. Just as you must align goals with business partners, so too must you focus on internal alignment. Done properly, your product, marketing, and sales goals can be aligned for a fantas… Read More