Are you in the process of developing your 2019 marketing plans? Developing a plan sounds simple but with a myriad of marketing options available to you, what does an effective digital marketing strategy look like in 2019?
To find out, Ascend2 conducted a research study and published the results in the 2019 Digital Marketing Strategies Survey Summary Report.
The survey was fielded in October 2018, and a total of 190 marketing professionals participated. The report provides valuable data to help marketing professionals with 2019 budget planning.
Here are a few noteworthy findings that will help you plan your digital marketing for the new year.
1. How Digital Marketing Budgets Are Changing
With a total of 88% of marketing professionals planning to increase digital marketing budget to some extent in 2019, the message is clear: companies are standing behind digital marketing. If you want to meet your goals and compete with your competition, build your case to increase your budget. How do you get more budget? Show your leadership team specific tactics and a detailed strategy on how you will use your increased budget to meet precise business goals.
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