According to a report from Edison Research, more than 51 million Americans now own a “smart speaker” like the Amazon Echo or Google Home. The adoption rate of these voice-activated devices is faster than the adoption rate for smartphones, a decade ago. And speaking of smartphones, they also have digital assistants onboard, including Apple’s Siri, Google Assistant for smartphones, and Microsoft’s Cortana (also accessible on Xbox and other devices).
All told, we are positively SURROUNDED by digital assistants, each practically begging to help us learn and be more productive. But can they actually accomplish that, consistently?
Digital assistants are as useful as a James Harden beard trimmer if they can’t answer the questions we want answered, right? This is why I am shocked, awed, and in love with the second-annual study from Stone Temple that exhaustively tested which digital assistants are best at answering questions.
I interviewed Stone Temple CEO Eric Enge about the study recently to learn how they conducted it and what they learned. My full interview is below. It’s worth the watch! Highlights are below.
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