83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. #ChatterMatters
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This is just one of the dozens of findings in our new research, Chatter Matters: the 2018 Word of Mouth Report.
In this exclusive study, we surveyed 1,001 randomly sampled Americans to determine how we decide what to buy, and how to vote.
Word of mouth—online and offline—impacts every business, organization, candidate, and cause. Word of mouth is, of course, the oldest form of recommendation and customer acquisition, and it may be more important than ever, according to our findings in this Chatter Matters report.
When receiving a verbal recommendation from a friend or family member, 83% of Americans are subsequently more interested in purchasing the discussed product or service.
And not only is word of mouth a powerful motivating force, it’s actually the preferred mechanism for information … Read More