Marketing automation helps marketers get more done in less time, standardize processes, target specific audiences, unify data, capture and analyze metrics, personalize content, and much more. In fact, marketing automation is “very important” to the overall performance of marketing, according to 94% of the best-in-class marketers participating in a recent Ascend2 survey.
But how do you optimize marketing automation to continually increase performance?
To answer this question, Ascend2 and their research partners fielded the Optimizing Marketing Automation Survey, and the Summary Report is available free of charge. The survey was fielded the week of May 27, 2018, and a total of 250 marketing professionals participated.
Here are a few noteworthy findings:
Finding #1: Top Priorities
To successfully optimize marketing automation, you need a sound plan. And for nearly two-thirds of marketing professionals (64%), creating a successful strategy is a top priority for optimizing marketing automation. Marketing automation is a wonderful tool, but it’s a tool that is only as helpful as the strategy you develop to use it.
64% of marketing professionals agree that creating a successful strategy is a top priority fo… Read More