How important is a font?
Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis.
You may not think twice about a font when you see one, but you can always spot a bad font.
Choosing the proper font can be tough. You need to make sure it’s clear and legible as well as unique.
The fonts you use on the homepage of your website could be different from the font in your blog posts. Your Instagram story’s font will differ from the font of your email marketing campaigns.
What do you look for in a font? There are various elements of typography you need to consider besides the font itself.
A typeface—font family—is a set of fonts that share similar design elements:
width
slant
italicization
weight
style
ornamentation
condensation
You’ll also need to consider elements such as leading, tracking, kerning, and line length. These typography components deal with the spacing between lines, letters, and characters.
With thousands of fonts available online, it can be overwhelming to choose the best one for your company.
While I can’t tell you which font to choose, I can show you where to find unique fonts.
These are my top 11 places to find free fonts.
1. The Northern Block
The Northern Block is a reasonable place to start your search.