Motivational marketing is not a new concept, but it is controversial. This strategy marries classic behavioral science, psychology, and the basic needs and desires of humanity into a marketing approach that goes beyond the product or service it’s selling.
Motivational marketing goes beyond the basic features and functionalities of a product or service, addressing the intrinsic desires and self-identity of the consumer. It takes the powerful human desire for self-determination and uses it as a tool to tie a product in with the inspirations and aspirations of the consumer. Most importantly, it provides a clear image of how the product ties in with the customer’s own vision of their future and view of themselves.
In this article, we will further define what motivational marketing is, provide some examples, and discuss the benefits and criticisms of this marketing theory.
Customer demographics and buyer persona
There is a reason why tech companies have been at the forefront of marketing in the past decade. Catering to an increasingly young audience, tech companies such as Apple, Facebook, and Beats by Dr. Dre have been known to use attention-grabbing an… Read More