Data is the name of the game. There’s a reason why so many of the world’s top tech companies are essentially data companies.
From Facebook to Google to Amazon, these businesses continue to be incredibly successful because they have found ways to capture increasingly specific, actionable, and personalized data about their users.
The more information you have about any given user, the better able you are to present just the right offer or information at just the right time in just the right place.
Mobile app attribution works in much the same way…
Focus on what works
When a user decides to respond to an offer and install a mobile app, you don’t want to be left in the dark as it relates to how that user came to find your app in the first place. While you will certainly have a higher-level goal of increasing the total number of app installs, it is critically important to know what campaigns are driving those installs. Why waste resources on campaigns that aren’t working, when you can divert those resources toward campaigns that are working?
This is remarkably useful on both an aggregate and individual basis. On an aggre… Read More