I hate to state the obvious here—especially to this group of enlightened readers–but we all live in a busy, data-driven world.
I know you’re thinking: “duh.”
And doubtful many of us in the marketing world would argue that this has allowed for greater understanding and reach of not only our current customers, but also for potential leads through digital content and data.
But in a life that centers more and more around screen time and inboxes overflowing with nurture emails that feign a personal touch, sometimes an old-fashioned analog project—with a modern-day digital touch— can get you the results you’ve been looking for.
A Hybrid Approach Creates Authenticity
Go ahead and admit it: You can sniff out a nurture email a mile away. That subject line from someone you’ve never met, but makes it seem like you’re old, long lost friends? It’s BS and you know it.
Maybe a hybrid-style approach, combining digital ingenuity with analog staying power, might serve your interests better with true authenticity.
We had a recent customer who had engaged with us on a significant project in 2021. We kept in touch on follow up initiatives and opportunities that would b… Read More