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The call-to-action (CTA) button is vital for your website or landing page. The primary purpose of a CTA is to optimize the conversion rate.
Think of it as the magical door to the next step of your sales funnel. Your customers must click on your CTA button to get one step closer to buying.
It’s tempting to use generic copy such as ‘submit’ or ‘click here’ on the button and call it a day, but it’s important that your CTA phrase makes sense for what you’re offering.
This article looks at some tried-and-tested, conversion-boosting CTA phrases that get you the results you want.
Action words to maximize your conversion rates
The right words and phrases in your CTA can increase your conversion rate and ROI in any online marketplace. Let’s look at 15 famous CTA phrases we see every day.
1. Start Your Free Trial
Websites that offer services like software or applications usually offer a free 30-day trial. It’s a great way to get the customer’s attention, and most take advantage of the trial for the given time. The word ‘free’ in itself is an eye-catcher.
The free trial allows a customer to get a feel of a product. If they find your product or service useful, they may convert to a paying cust… Read More