Software, Software Everywhere
Companies are using more software than ever. The latest data from Zylo revealed the average enterprise-level organization has 323 SaaS apps in their stack and spends about $42 million on SaaS every year.
Even smaller organizations with fewer than 500 employees are buying and implementing about four new pieces of software every 30 days.
That’s a lot of software.
And the evaluation process for new martech software can be tedious, time-sucking and downright painful if you’re not organized with your approach.
Searching with Your Browser Closed
When your martech stack software isn’t meeting your team’s needs and you know you need to start looking for a solution, start by closing your browser window.
It’s easy to start your search by looking at different software solution websites and even larger comparison and review websites but this approach will usually cost you more time and cause you to miss out on key requirements and needs.Instead, looking inward at your current situation and how your team is currently operating is always the ideal place to start.
A few questions to ask you and your team:
What’s working… Read More