Posted by BritneyMuller
Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week’s Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere.
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Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re going over all things log file analysis, which is so incredibly important because it really tells you the ins and outs of what Googlebot is doing on your sites.
So I’m going to walk you through the three primary areas, the first being the types of logs that you might see from a particular site, what that looks like, what that information means. The second being how to analyze that data and how to get insights, and then the third being how to use that to optimize your pages and your site.
For a primer on what log file analysis is and its application in SEO, check out our article: How to Use Server Log Analysis for Technical SEO
1. Types
So let’s get right into it. There are three primary types of logs, the primary one being Apache. But yo… Read More